Chris Foy, head of business visits & events, VisitBritain on the 2012 Games, being a Chelsea fan and the leverage of the GREAT Britain campaign.
How did you get into the events industry?
The 2012 Games first brought me into contact with the UK Events industry.
Favourite thing about events?
Events are something that Britain does very well and should be proud of. I like that it is such a tangible aspect of our visitor economy, and has so much potential for growth in the UK.
What do you think you can bring to the new role?
This is an exciting new role, both for me and for VisitBritain. The leverage of the GREAT Britain campaign will add value to the fantastic work of Britain’s world-class destinations and venues.
What have you done in the first month in the job?
Total immersion in the sector. It’s actually a great time to start meeting so many people at IMEX Frankfurt, attending the Global Event Summit in Scotland, which we are supporting, and also the launch of Events are GREAT Britain at Chelsea FC.
First and last jobs of the day?
Riding my bike through Richmond Park in SW London. Always a pleasure.
What’s on your desk?
My iPhone, cycle helmet and an empty coffee mug.
How do you intend to face the challenges in the industry?
With a smile and an open mind.
The irrational nature of toddlers (I have one).
It’s a close call between my wedding day, birth of my son and winning gold at the 1981 Hounslow Borough junior swim championships.
Best piece of advice?
Funniest work moment?
In the lead-up to the 2012 Games, seeing the disappointment in people’s faces when they realised that Chris Foy and not Chris Hoy was speaking at a conference.
I already have it!
Who is the individual you most admire?
It varies, but this morning I’d say Jurgen Klopp – even though I’m a Chelsea fan – he’s brought some intelligence and charisma into the Premier League.
What was the last album you listened to?
Night Thoughts by Suede.
The last film you watched?
At EN HQ, we take our coffee very seriously – how do you take your coffee?
Double Espresso, very strong with demerara sugar.