2 Minutes With Max Bull

The executive director of venue sales at the Business Design Centre on mind-mapping as a useful tool, the desk essentials and dreaming of becoming a three-time F1 world champion.

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How did you get into the events industry?


By complete accident. I was taking a year out before committing to university and took on a catering summer job with Sodexo at Kew Gardens; one of their other contracts at the time was at the BDC so I was posted there for winter. I was lucky to have a great first boss, Sue Creed, who really challenged and supported me, helping me work my way up to become the banqueting manager. Dominic Jones from the BDC then approached me to apply for a role, in the venue sales department.


Favourite thing about events?


How as an industry we can react to challenges and problems and find solutions so quickly.


First and last jobs of the day?


I do like a list, and find mind-mapping a useful tool so this is always my first action point (after a strong coffee) so naturally the last job would be to review what has been achieved along with a sneaky look at the sales figures.


What’s on your desk?


As little as possible. I might be a tad OCD so making things neat and tidy is high on my agenda. Only the essentials, my phone, a wireless keyboard and mouse, a fountain pen, a pencil and a photo of my family – anything else would be excessive!


How do you intend on facing the challenges in the industry?


Face on and with an open mind and long term view.


Biggest frustration?


That there are only 12 months in the year to sell the venue.


Crowning moment?


My induction to the board in 2013 was a proud moment but my recent promotion to take over from such a respected and inspiring colleague in Graham Stephenson does stand out.


Dream job?


Until recently I was probably still holding on to the boyhood dream of being a three-time F1 world champion, I would now probably settle for being CEO of a top F1 team – ideally McLaren; their factory is amazing.


Who is the individual you most admire?


Ayrton Senna to me was such an incredible character who had unwavering self-belief and principles together with talent – a great combination.


At EN HQ, we take our coffee very seriously - how do you take your coffee?


Triple shot skinny latte served in a small takeaway cup from our great onsite café just before 9am is a must for me.

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