2 minutes with Scott Schulman

Scott Schulman, CEO of UBM Americas talks communities, coffee and Coach K. 

Twitter Facebook Google+ LinkedIn
scott-schulman-new-resized-1.jpg

How did you get into the events industry?

 

I’ve spent the past 25 years working in the B2B information and media industries. The businesses I worked in and led were multi- platform and included digital, print, live events and other formats. The common thread was helping business people connect, learn and do business. Working with business marketers over many years, I have always been appreciative of the powerful role that events play in reaching customers and prospects.

 

Favourite thing about events?

 

They bring communities to life. There’s also a great serendipity with events. Sometimes you find surprising things that you didn’t expect to find.

 

What do you think you can bring to the new role?

 

I can bring some new perspectives and ideas to the strong brands and people we have at UBM. We have a clear strategy and great foundation, and I’d like to help the business grow in new ways and directions.

 

What have you done in the first month in the job?

 

I’m attending our events, chatting with our team, meeting customers and learning a lot.

 

What’s on your desk?

 

My MacBook Air, my cup of coffee, a banana, and a sloppy bunch of papers.

 

Who is the individual you most admire?

 

Coach K. OK, I’m a Duke alum and a huge Duke basketball fan. Coach Krzyzewski has been an amazing leader and he does it by building relationships and setting a clear vision, but he doesn’t over-manage either.

 

What was the last album you listened to?

 

A Retrospective by Son Volt. If you don’t know it, check out the song Picking up the Signal and take it from there.

 

The last film you watched?

 

Steve Jobs. I really liked it, but it’s probably not for everyone.

 

At EN HQ, we take our coffee very seriously - how do you take your coffee?

 

Very seriously too. I grind coffee beans every morning (my favourite beans come from Aldo’s in Greenport, Long Island). Then some milk and my special blend of ’little bit of sugar and little bit of Stevia’.

Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Major new event campus coming to Newcastle Gateshead

Major new event campus coming to Newcastle Gateshead

A new multi million pound, state-of-the-art entertainment arena, and conference and exhibition centre is set for the North East, as plans by Gateshead Council push forward.

Poken by GES

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Major new event campus coming to Newcastle Gateshead

Major new event campus coming to Newcastle Gateshead

A new multi million pound, state-of-the-art entertainment arena, and conference and exhibition centre is set for the North East, as plans by Gateshead Council push forward.

Latest Galleries

East of England Arena and Events Centre open day

East of England Arena and Events Centre open day

Following a refurbishment, rebrand and £4.4m investment, the East of England Arena and Events centre opened to event professionals on 21 June to explains developments at the venue and provide an insight into future plans. Guests were also treated to a once in a lifetime experience in various classic cars and more unusual vehicles.
London Dungeon Lates

London Dungeon Lates

The London Dungeons has launched a unique nighttime experience with the theme of the seven deadly sins. The adults only tour includes seven themed food offerings and a range of themed drinks.
This Morning Live

This Morning Live

Tens of thousands of fans descended on the NEC on 18-21 May for This Morning Live, to see talent from ITVs award-winning daytime programme arrive in style.

Latest Opinions

In any event...

In any event...

In his regular column, David Chalmers, Cvent ’s senior marketing director – Europe, speculates on the fate of the large trade show.
Ticking all the boxes

Ticking all the boxes

Paul Edwards, operations director at deckle edge, examines the minefield that is health and safety.
Getting social

Getting social

Michael Gietzen, MD of Identity Group, runs through the social media marketing tools available to event profs.