A weapon of mass construction

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EN shines the spotlight on Kruger Cowne CEO Mark Cowne, the man behind some of the world’s biggest names.

While travelling the world for business, Mark Cowne, CEO of talent management company and speaker bureau, Kruger Cowne, had a vision to channel the stories of the “phenomenal people” he met along the way.

On returning from South Africa to England in November 1998, Cowne and his wife Gina, formed the agency, representing one client, John Simpson CBE.

Now counting the likes of Sir Bob Geldof, Elle Macpherson, Boris Becker and Dave Stewart as friends as well as among his client roster, Cowne specialises in supplying personal appearances and conference speaking events.

Far from being just a speaker’s bureau however, Cowne has grown the firm to exclusively manage a number of international names in more than 70 countries.

Without the industry realising, Cowne has been at the helm of media negotiations and endorsement deals around everything from Sir Bob Geldof’s trip to Space, to the organisation of speakers ranging from Kofi Annan and Archbishop Desmond Tutu for the annual One Young World Summit.

Finding the term ‘Invisible Man’ an odd but strangely very appropriate description, he says: “I suppose when you think of these major events you only think of the big name or the big stars, it’s easy to forget the people behind the organisation of the events but that’s what we are there for.

“I am fortunate enough to work with some of the world’s most talented and brightest names, so I think I have just adopted this character, I’m there for so many of these great appearances but I’m just never seen.”

 

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