All Systems Go

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Events services company DB Systems has had a busy year so far, to say the least. With three parts to the business; AV and IT rental, temporary networks and digital content design, the firm has invested around £1m in the last 12 months on equipment alone, while also gaining its ISO9001 accreditation.“Passionate about technology, geeky and genuinely committed to providing excellent customer service; we love to exceed expectations,” Oliver Richardson, sales and marketing director tells EN.“As an owner-managed business, we’re very agile and responsive to change and we have developed a work culture where we’re able to listen and respond to what our customers but also what our team aretelling us in terms of new opportunities. I think that makes the team feel a real part of something.”At this year’s EN Awards, DB Systems won Best Supplier to Exhibitors, the first audio visual contractor to win the award.“The competition was very strong as it always is, so it’s a huge honour and really satisfying to see the team recognized in this way for all their hard work. It was such a buzz, we were on a real high,” he adds.The company was formed 20 years ago by David Bulley who remains the sole owner and managing director, and for the first time in a decade, a new director was appointed, seeing Graham Croucher take the newly created role of technical director. DB Systems says his influence on project management and onsite delivery will influence its corebrand going forward, enabling the firm to remain agile and adaptive as the team continue to grow.“Mood is key and we feel the mood both here in Europe and in the US is very positive. Budgets are up, people want to dobusiness and that’s a great sign. However, there have been a few nervous reports coming out of Europe’s largest economies in the last couple of months and so perhaps as American business investor and philanthropist Warren Buffet, said: “Be fearful when others are greedy and be greedy only when others are fearful” - 2008 was not that long ago in the grand scale of things.”Having said that, the company has invested in more 3mm LED, touchscreens, more laptops and upgraded its entire audio department this year.The firm’s technology division, Pixelhouse, has also recently launched new SaaS (Software as a Service) solution Brand Wallet which enables exhibitors to track and measure visitor interaction and deliver content specific  to a visitor’s demographic profile.“It seems to be winning work daily which is really exciting because it sets us apart from other technology suppliers being able to offer interactive and digital alongside hardware rental.”But the highlight this year, says Richardson will be the move into the new facility. “While eye wateringly expensive to move, it will transform warehouse operations and actually, being all together in one building will be great.”The firm’s show highlight for the year for its sheer scale was the Farnborough Airshow as DB Systems was the official contractor supplying site wide internet and telephones. “It was a six-month project and the largest single event for us this year. In fact, we think it was the largest temporary network installation in Europe, requiring over 130 miles of cabling across the 1,000 acre site,” he says.“It’s often a high pressure environment but the satisfaction of managing a project and seeing it all come together is ahuge buzz which keeps us all hooked,” says Richardson.“Keeping up the momentum is an ongoing thing. You need to get out there and see your customers, invest sensibly, hire nice people and make decisions using proper management information. It’s easy when you look at it like that isn’t it.” This article first appeared in the October 2014 issue of Exhibition News.
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