Capitalising on wearable tech

Twitter Facebook Google+ LinkedIn
If 2014 was the year the industry opened its eyes to event technology, then expect 2015 to see wearable technology get a whole lot smarter, says Jamie Vaughan, MD of Eventbase. “We define an event as a gathering of like-minded people looking to engage in or around their area of interest, therefore this includes business and consumer exhibitions/seminars, music festivals and sporting occasions,” Vaughan tells EN. The mobile event technology platform powers official apps for events worldwide, including SXSW, Sundance Film Festival, and the Vancouver, London and Sochi Olympic Games.  The Canada-based firm has a compelling vision for how mobile will continue to enhance the event experience for years to come. Its products provide a complete event guide including customisable schedule and networking tools. “We also have a selection of plug in modules which cater for specific elements, iBeacon, 3D mapping, Gamification, live session interaction and polling, lead retrieval, and social streaming,” Vaughan adds. In 2014, the firm announced that it had raised US$2m (£1.33m) in Series A funding from the team at South By Southwest conferences and festivals (SxSW) who Eventbase has supported for six years. In addition to taking its first investment round, the firm also announced the acquisition of UK-based LetsLynk, a SaaS trade show technology company, strengthening its trade show technology offering. LetsLynk’s mobile and web tools streamline visitor check-in, provide enhanced exhibitor services and empower event organisers to make meaningful decisions with real-time intelligence from the show floor. “Our core management team is very experienced and really understand events. This creates the empathy required to not just follow instructions but to add real value. We also lead with innovation so will often be first to deploy/test new technologies that will eventually street the industry.” So much so that in December, the firm demonstrated the world’s first wearable Xing Events ticket for smart watches at the LeWeb Conference in Paris. Powered by Eventbase, the official LeWeb mobile app was paired with an Android Wear smart watch to display a user’s credentials. Attendees had their watch scanned to access a building, without taking their smartphone from their pocket or showing a printed badge. Eventbase EMEA MD, Richard Caelius adds: “As an extension to our event apps, a wearable device can automatically present relevant and timely information at a glance, facilitate attendee networking and drive audience participation. “Wearable devices stand to have a significant impact at events in 2015 and beyond.” This article was first published in the February issue of EN. Any comments? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Only one day left to get your EN Awards entries in

Only one day left to get your EN Awards entries in

Only one day left event profs! One day to make it count and enter your very best people, shows and companies into the 2017 EN Awards.
Movers & Shakers 18/01/16

Movers & Shakers 18/01/16

People moves at Inntel, Sodexo and BCD M&E and Zibrant Live!
Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.
2 Minutes with Sarah Mayo

2 Minutes with Sarah Mayo

Sarah Mayo, marketing director EMEA, Freeman and FreemanXP talks about her new role, playing golf with Westlife and the skills needed in our industry.

Latest News

Only one day left to get your EN Awards entries in

Only one day left to get your EN Awards entries in

Only one day left event profs! One day to make it count and enter your very best people, shows and companies into the 2017 EN Awards.
Movers & Shakers 18/01/16

Movers & Shakers 18/01/16

People moves at Inntel, Sodexo and BCD M&E and Zibrant Live!
Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.

Latest Galleries

London Boat Show 2017

London Boat Show 2017

Award-winning British actress Joanna Lumley OBE was on hand when the London Boat Show officially opened to crowds at ExCeL London.
NHM’s last dance with Dippy

NHM’s last dance with Dippy

The Natural History Museum hosted a New Year celebration for 600 revellers to make history and be part of the final event with the iconic Dippy the Diplodocus in the Hintze Hall.
Christmas lunch at ExCeL

Christmas lunch at ExCeL

Mash Media, ExCeL London and Brand Events came together with other industry bodies to host a festive lunch across East End London for Newham communities.

Latest Opinions

30% of Confex exhibitors are NEW

30% of Confex exhibitors are NEW

The Confex Showfloor, always a hive of activity, colour and buzz, welcomes a host of new exhibitors bringing even more pizzazz with new and unusual venues and destinations from all over the globe.
10 years in the making

10 years in the making

As the association has gone from strength to strength over the last 10 years, Andrew Harrison, ESSA director talks achievements, expertise and knowledge.
The Dealmaker in January

The Dealmaker in January

Steve Monnington of Mayfield Media Strategies runs the rule over the latest global exhibition deals.