Capitalising on wearable tech

Twitter Facebook Google+ LinkedIn
If 2014 was the year the industry opened its eyes to event technology, then expect 2015 to see wearable technology get a whole lot smarter, says Jamie Vaughan, MD of Eventbase. “We define an event as a gathering of like-minded people looking to engage in or around their area of interest, therefore this includes business and consumer exhibitions/seminars, music festivals and sporting occasions,” Vaughan tells EN. The mobile event technology platform powers official apps for events worldwide, including SXSW, Sundance Film Festival, and the Vancouver, London and Sochi Olympic Games.  The Canada-based firm has a compelling vision for how mobile will continue to enhance the event experience for years to come. Its products provide a complete event guide including customisable schedule and networking tools. “We also have a selection of plug in modules which cater for specific elements, iBeacon, 3D mapping, Gamification, live session interaction and polling, lead retrieval, and social streaming,” Vaughan adds. In 2014, the firm announced that it had raised US$2m (£1.33m) in Series A funding from the team at South By Southwest conferences and festivals (SxSW) who Eventbase has supported for six years. In addition to taking its first investment round, the firm also announced the acquisition of UK-based LetsLynk, a SaaS trade show technology company, strengthening its trade show technology offering. LetsLynk’s mobile and web tools streamline visitor check-in, provide enhanced exhibitor services and empower event organisers to make meaningful decisions with real-time intelligence from the show floor. “Our core management team is very experienced and really understand events. This creates the empathy required to not just follow instructions but to add real value. We also lead with innovation so will often be first to deploy/test new technologies that will eventually street the industry.” So much so that in December, the firm demonstrated the world’s first wearable Xing Events ticket for smart watches at the LeWeb Conference in Paris. Powered by Eventbase, the official LeWeb mobile app was paired with an Android Wear smart watch to display a user’s credentials. Attendees had their watch scanned to access a building, without taking their smartphone from their pocket or showing a printed badge. Eventbase EMEA MD, Richard Caelius adds: “As an extension to our event apps, a wearable device can automatically present relevant and timely information at a glance, facilitate attendee networking and drive audience participation. “Wearable devices stand to have a significant impact at events in 2015 and beyond.” This article was first published in the February issue of EN. Any comments? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

Artexis Easyfairs wins the 2017 UFI Education Award

UFI, the Global Association of the Exhibition Industry, has named Artexis Easyfairs as winner of the 2017 UFI Education Award.

New Upper Street Events CEO announced

Upper Street Events (USE) announced today that Julie Harris, formerly group managing director of Immediate Media Company, has been appointed as CEO.

Elsewhere on EN

Artexis Easyfairs wins the 2017 UFI Education Award

Artexis Easyfairs wins the 2017 UFI Education Award

UFI, the Global Association of the Exhibition Industry, has named Artexis Easyfairs as winner of the 2017 UFI Education Award.
The NEC to drive 2022 Commonwealth bid

The NEC to drive 2022 Commonwealth bid

The city of Birmingham is to place The NEC at the centre of its bid to host the 2022 Commonwealth Games.
New Upper Street Events CEO announced

New Upper Street Events CEO announced

Upper Street Events (USE) announced today that Julie Harris, formerly group managing director of Immediate Media Company, has been appointed as CEO.

The Showlite Heroes

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

Artexis Easyfairs wins the 2017 UFI Education Award

Artexis Easyfairs wins the 2017 UFI Education Award

UFI, the Global Association of the Exhibition Industry, has named Artexis Easyfairs as winner of the 2017 UFI Education Award.
The NEC to drive 2022 Commonwealth bid

The NEC to drive 2022 Commonwealth bid

The city of Birmingham is to place The NEC at the centre of its bid to host the 2022 Commonwealth Games.
New Upper Street Events CEO announced

New Upper Street Events CEO announced

Upper Street Events (USE) announced today that Julie Harris, formerly group managing director of Immediate Media Company, has been appointed as CEO.

Latest Galleries

London Dungeon Lates

London Dungeon Lates

The London Dungeons has launched a unique nighttime experience with the theme of the seven deadly sins. The adults only tour includes seven themed food offerings and a range of themed drinks.
This Morning Live

This Morning Live

Tens of thousands of fans descended on the NEC on 18-21 May for This Morning Live, to see talent from ITVs award-winning daytime programme arrive in style.
Ideal Home Show Scotland

Ideal Home Show Scotland

The Ideal Home Show return to Glasgow for its 70th Anniversary on 26-29 May, introducing the all-new Eat & Drink Festival to Scottish fans.

Latest Opinions

A one-time opportunity

A one-time opportunity

As the countdown continues to the GDPR, event profs need to prepare, says Hellen Beveridge, head of strategic insight at Circdata.
National mourning

National mourning

Mark Blair, divisional director of InEvexco, considers the insurance implications of the death of a monarch.
David's Inferno: The comfort zone

David's Inferno: The comfort zone

In the first of his new series of monthly columns, Cvent’s senior marketing director David Chalmers says it’s important to break out of the comfort zone.