Capitalising on wearable tech

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If 2014 was the year the industry opened its eyes to event technology, then expect 2015 to see wearable technology get a whole lot smarter, says Jamie Vaughan, MD of Eventbase. “We define an event as a gathering of like-minded people looking to engage in or around their area of interest, therefore this includes business and consumer exhibitions/seminars, music festivals and sporting occasions,” Vaughan tells EN. The mobile event technology platform powers official apps for events worldwide, including SXSW, Sundance Film Festival, and the Vancouver, London and Sochi Olympic Games.  The Canada-based firm has a compelling vision for how mobile will continue to enhance the event experience for years to come. Its products provide a complete event guide including customisable schedule and networking tools. “We also have a selection of plug in modules which cater for specific elements, iBeacon, 3D mapping, Gamification, live session interaction and polling, lead retrieval, and social streaming,” Vaughan adds. In 2014, the firm announced that it had raised US$2m (£1.33m) in Series A funding from the team at South By Southwest conferences and festivals (SxSW) who Eventbase has supported for six years. In addition to taking its first investment round, the firm also announced the acquisition of UK-based LetsLynk, a SaaS trade show technology company, strengthening its trade show technology offering. LetsLynk’s mobile and web tools streamline visitor check-in, provide enhanced exhibitor services and empower event organisers to make meaningful decisions with real-time intelligence from the show floor. “Our core management team is very experienced and really understand events. This creates the empathy required to not just follow instructions but to add real value. We also lead with innovation so will often be first to deploy/test new technologies that will eventually street the industry.” So much so that in December, the firm demonstrated the world’s first wearable Xing Events ticket for smart watches at the LeWeb Conference in Paris. Powered by Eventbase, the official LeWeb mobile app was paired with an Android Wear smart watch to display a user’s credentials. Attendees had their watch scanned to access a building, without taking their smartphone from their pocket or showing a printed badge. Eventbase EMEA MD, Richard Caelius adds: “As an extension to our event apps, a wearable device can automatically present relevant and timely information at a glance, facilitate attendee networking and drive audience participation. “Wearable devices stand to have a significant impact at events in 2015 and beyond.” This article was first published in the February issue of EN. Any comments? Email Annie Byrne
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