Changing the game
11-May-15by Annie Byrne
Organisers are always on the lookout for an innovative way of streamlining content and data from their events onto one integrated platform, to help run, manage, and promote events.
A key challenge they face is the hassle involved with pulling the data together to derive insight, as organisers want to use their data to make more informed decisions with each event they plan.
“Our all-in-one event management platform just had its launch in February, which really has been a reflection of the natural progression of the industry’s offering and was the next step in delivering event success for our customers,” says Alon Alroy, CMO & co-founder of Bizzabo.
The firm provides an all-in-one event success platform that completely streamlines the event planning process for organisers year round.
“The all-encompassing management platform empowers organisers by increasing productivity, ticket revenues, building truly engaged communities through big data insights, and effectively managing the event from start to finish – all from a single holistic platform,” he adds.
Professional event managers can use Bizzabo’s Event Success Platform to create an event website, sell tickets, launch an event app, initiate email marketing campaigns, build engaged networking communities and more, insists Alroy.
The platform also includes a smart contact management system specifically tailored for the unique needs of event planning. Essentially Bizzabo’s platform can be described as standing at the intersection of e-commerce, social, mobile, and events and serves as a ‘Hubspot’ for the events industry.
“From the very beginning, we understood the critical importance of the feedback our users were giving us. We heard the call for a single platform that can do it all – and we delivered this for the events industry,” says Alroy. “Our product solves a big problem for event organisers; planners typically use 7-10 different isolated tools to plan their events.
“Each has its own data and analytics, which can be ineffective for the planner. Bizzabo’s platform has a single dashboard that can give organisers all the strategic insights they need in one place.”
According to Alroy, the team truly wants to innovate for the meetings and events industry, but they want to make sure that they are not just producing new products for the sake of showing their development ability.
“We want to make sure that we continue to answer the needs of event organisers and we continue to create the ideal solution to help them drive their unique goals. Bizzabo is changing the game for event organisers.
“No longer should excel spread sheets be the go-to tool for check-in and no longer should each tool organisers use be soiled in itself. Our team is built of tough, hard-working, and creative people. We believe in getting the job done in the best way possible and that means combining creativity with an approach that prioritises our users."
This article was first published in the May issue of EN. Any comments? Email Annie Byrne