Creating a social network

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Events is a traditional industry that needs disruption, and lots of new technologies are now emerging. The industry is all about meeting people and bringing value to attendees, sponsors, exhibitors and speakers, so it builds a great business mindset. Business is all about people. Who you know can be the difference between succeeding and failing. In business, everything takes longer than entrepreneurs tend to think, but knowing the right people can speed up development. Care first about others. Give first, ask second. Business people spend a great deal of time attending events and their return of investment depends on if they meet the right people at the event or not. That’s our goal; to help attendees meet the right people so they come back and share it with their colleagues. What is Pickevent? Pickevent is the world’s first event community software. It makes life as an event organiser easier by providing networking tools to increase revenue, attendance and gather relevant data.Event organisers can use Pickevent.com as a registration solution, but also as a community tool to connect with attendees and speakers. For the organisers who want to use Pickevent on their own website, it can be integrated with their own branding, on their own web domain. We can even provide other personalised features such as Forums, Groups, Membership Levels, Jobs, etc. We started Pickevent back in September 2012, spending six months in a small one-bed flat in London, both co-founders Jose Moliner and I, and our software developer at the time.Jose and I both come from a business family background; we were the only “corporate people” in our families and both knew that we were going to set up our own companies. Luckily, we met at an event over two years ago and started Pickevent – with me in London and Jose working from Finland so it was all done by Skype. Organising events It is interesting to have the same feelings that organisers have when trying new technology; it makes us think about how technologies need to be explained and supplied. We have run three events during the summer (probably the worst months to start in terms of event attendances), and we have had over 600 attendees! The free drinks and food helps, but the truth is that attendees are mostly buyers and the feedback from the speakers has been outstanding. All our events run by the #EventProfs Network are looking to open a discussion around how to use technologies and new opportunities. We run monthly informal meetups to discuss, connect and learn. One event for example was about how to build event communities. It was interesting to see some of the conclusions reached, such as that we don’t need to try to build our own communities as an organisers. The communities are out there already, what we need is to integrate them. Industry predictions The word is “communities”. Organisers need to engage more with their audience; they need to connect with them and facilitate environments, online and offline. Engagement in events has a direct translation into ROI through up-selling and cross-selling strategies, so it’s something that brings measurable results. Image: L-R Jose Moliner and Jose Bort, co-founders of Pickevent This was first published in the October issue of EN. Any comments? Email Annie Byrne
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