Organisers are constantly looking to get the most out of their supplier relationships. EN looks at one partnership in particular that has stood the test of time.
2016 is a year for celebration in the industry. Not only is it the tenth anniversary of the EN Awards but it also marks ten years for digital wide format print exhibition, FESPA Digital.
For the last decade, organiser FESPA’s European exhibitions have been providing visitors the chance to uncover the most popular approaches in screen printing, textile printing, digital printing and digital imaging – attracting tens of thousands of visitors from around the world.
And with that, London-based large format print specialist, Insite Graphics has been there from day one, known as the ‘printer’s printer’, providing immersive branding for the organiser.
How to get the most out of supplier relationships is widely asked by organisers in the exhibition industry, so it’s highly positive news that Insite are celebrating FESPA’s anniversary along with them.
“We have worked increasingly closely with FESPA, as we have gained their confidence by delivering just what they need and then a little extra; they have come to trust us to find new products, materials and techniques that make their event branding come to life,” James Winzar, managing director of Insite tells EN.
“Because the show is peripatetic, we go with them to visit the venues so we know exactly what can be achieved within the venue for maximum effect. FESPA has a design agency that creates the brand identity – each show has a fun and engaging theme, this year it was superheroes.
“Our role is to take that brand and make it come to life through the event graphics and signage. We are given a fairly free hand to develop ideas that make the most of the brand and the venue.”
Being the printer to the print industry show is something that the team consider to be quite an accolade, Winzar proclaims.
“Our work is out there to be scrutinised by our peers, competitors and customers, so we have to be absolutely sure that we have covered off everything, from resolution of graphics to no banding on blocks of colour. It is something that we obsess about on every job – it just has to be right because it is so visible.”
From floorplans to floor graphics and pillar wraps, the supplier delivered all of the organiser’s functional signage, and wherever possible, used soft signage created from dye sublimation printed fabrics that deliver rich and intense colours, but it didn’t come without its challenges.
Held at RAI Amsterdam in March, the show featured a frame and fabric wrap from Insite for some structural elements of the venue that could potentially be intrusive in an event, due to the design of the building.
“This integrated them into the branding and prevented them looking out of place, they were very well received. We did make a conscious decision to make everything considerably bigger this year and we delivered a huge amount of directional signage, stickers, soft signage, tombstones, on a wide variety of materials, all of which were installed by our technicians.
“We did have one piece of feedback that may be an industry first: Susan Hamer, head of operations at FESPA said that they had received no complaints about visitors finding their way around the show, which is a great compliment.”
Offering some final advice to organisers who want more from their supplier relationships, Winzar recommends always planning ahead.
“Give suppliers the time needed to deliver the best solution, and be open with the budget so we can provide the best value,” he explains.
"Placing the contract early allows us be part of the planning process, to undertake site visits, produce 3D visuals and even save the organisers money by booking travel and accommodation early. It also allows us to put the best possible team onto the project.”