Edinburgh exhibition presence

Twitter Facebook Google+ LinkedIn
The City of Edinburgh Council has increased calls for a dedicated international exhibition centre, as recent figures from the Edinburgh Convention Bureau show international interest in the city is on the up.The number of exhibitions and conferences secured in the city over the 12 months to March increased by 57 year-on-year, contributing to a total of 52,000 delegates and a boost to the city economy of £700,000 on the figure for the previous financial year. According to Edinburgh Council’s convenor of the economic development committee, Cllr Tom Buchanan, the capital city is weathering the economic downturn better than expected.“The fact that business tourism has continued to prosper in these difficult times is testament to the endeavours of everyone in the business, academic and investment communities,” says Buchanan, who was instrumental in setting up the Destination Edinburgh Marketing Alliance (DEMA) to harness the efforts of all parties able to bring business and talent to the city.The councillor now believes time is right for a new international exhibition centre to accompany the Edinburgh International Conference Centre (EICC). “As a sign of our ambitions, the expansion of the EICC and the improvement in its facilities will allow it to accommodate all but the largest events held in Europe.”The proposed development consists of two elements, an expansion of the existing EICC conference facilities and an independent office development, which will recoup funds for the EICC expansion. Both projects are likely to generate construction costs in excess of £80m, a significant investment for the Edinburgh economy.However, Buchanan argues that the city needs to think on a larger scale than simply expanding the EICC. “We are discussing proposals for a new 6,000 plus seat venue in the west of the city,” he says.Edinburgh has a strong international identity thanks to its striking castle, military heritage and the association with whiskey and tartan, the famed Scottish exports. Other offerings, such as evening entertainment and hotels have also witnessed something of a resurgence in the past 12 months.The Scottish Whiskey Experience, located beside Edinburgh Castle, was recently revamped. It now offers what is arguably the world’s finest collection of whiskies, as well as an interactive ride through the creation process. The venue provides fine surroundings for evening functions and added value for those with an interest in what goes into the perfect dram.Edinburgh has also seen the arrival of new hotels, including the Fraser Suites on St Giles Street, a boutique hotel that stands out among the city’s better-known hotels like The George on vibrant George Street.Further development in the city includes the esplanade at Edinburgh Castle, where the organiser of the Royal Edinburgh Military Tattoo is working to prepare new stands for the annual event.“It all adds to the city’s draw for exhibitions and conferences,” said a spokesman for the venue.“This year we have noticed an increase in business from financial institutions. This has mainly come from within the UK and particularly Edinburgh-based corporations which are arranging staff conferences, AGMs and so on,” the spokesman adds. Despite recent successes, the larger international events remain beyond Edinburgh’s reach, instead being snapped up by the venues in Glasgow and Aberdeen. If the city wants to become a fixture on the global calendar, and capitalise on the demand for hosting large-scale events in the city, then it needs its international venue.
Twitter Facebook Google+ LinkedIn

Related Stories

Entry is open for EN30/30 2017!

Nominations for this year’s EN Thirty Under 30 are now open, as EN looks to recognise the most talented individuals involved in the exhibition industry aged under 30.

Industry reacts to Manchester Arena attack

Following the explosion at Manchester Arena yesterday evening, which killed 22 and injured 59, associations and venues in the events industry have released statements.

Show or tell?

Roopi Woodall, marketing manager at the QEII Centre, asks if the art of conversation on social media is dead – and how to engage with audiences if that’s the case.

Elsewhere on EN

Entry is open for EN30/30 2017!

Entry is open for EN30/30 2017!

Nominations for this year’s EN Thirty Under 30 are now open, as EN looks to recognise the most talented individuals involved in the exhibition industry aged under 30.
GES to tackle charity bike race

GES to tackle charity bike race

Over the bank holiday weekend nine GES employees will be attempting to cycle the 350 miles from Amsterdam to Coventry in aid of the Help Harry Help Others charity.
Thorns secures Boat Show contract

Thorns secures Boat Show contract

Nationwide events and exhibitions hire contractor Thorns has secured a new three-year contract with Britain’s biggest boating festival, Southampton Boat Show.

EN Awards Highlights

silverstream.tv

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

Entry is open for EN30/30 2017!

Entry is open for EN30/30 2017!

Nominations for this year’s EN Thirty Under 30 are now open, as EN looks to recognise the most talented individuals involved in the exhibition industry aged under 30.
GES to tackle charity bike race

GES to tackle charity bike race

Over the bank holiday weekend nine GES employees will be attempting to cycle the 350 miles from Amsterdam to Coventry in aid of the Help Harry Help Others charity.
Thorns secures Boat Show contract

Thorns secures Boat Show contract

Nationwide events and exhibitions hire contractor Thorns has secured a new three-year contract with Britain’s biggest boating festival, Southampton Boat Show.

Latest Galleries

drp's Interactive Expo

drp's Interactive Expo

drp worked with The British Army in Education to produce an interactive exhibition stand at the national Big Bang UK Young Scientists & Engineers Fair on 15-18 March 2017 at the NEC.
Grand Designs Live 2017

Grand Designs Live 2017

The 13th edition of Media 10’s Grand Designs Live returned to ExCeL London from 29 April to 7 May, featuring more than 500 exhibitors across six key sections. Grand Designs star Kevin McCloud one again hosted the nine-day exhibition.
Insomnia60

Insomnia60

Over 50,000 video game fans from across the country descended on Birmingham’s NEC on 14-17 April for Insomnia60, the UK’s largest gaming festival.

Latest Opinions

Show or tell?

Show or tell?

Roopi Woodall, marketing manager at the QEII Centre, asks if the art of conversation on social media is dead – and how to engage with audiences if that’s the case.
You get what you ask for

You get what you ask for

Sue Berry, managing director at TimelessTime Ltd, discusses the importance of people metrics and measurable objectives.
The Anti Cyber Attack Checklist

The Anti Cyber Attack Checklist

Following the global cyber attack on 12 May, event tech supplier RefTech has compiled a checklist for individuals and companies to follow to help them reduce the risk of future attacks.