EN30/30 Breakfast Club in September

Lured by the opportunity to feast on a delicious breakfast of bacon, eggs and as much toast as you can shake a sausage at, members of the EN30/30 discuss key stories in the last issue of EN.

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At ExCeL’s Bridge restaurant – an authentic American diner, EN30/30 members Alexander Angus (Montgomery), Suzanne Bayliss (Telegraph Events), Tom Edwards (ExCeL) and Sally Hogarth (Media 10) talk Brexit, employment and choosing the right venue.

‘Brexit: UK now less attractive?’


AA: I think everyone initially had the whole doom and gloom reaction, thinking everything’s going to change. For UK exhibitions it’s quite tricky because the international exhibitors might find the country less attractive, so they might not want to exhibit here. On the flip side, the pound has decreased so it could be seen as cheaper for international exhibitors.


SH: Brexit makes it hard for any long term plans to be set down. I work mainly on trade shows so there are lots of questions about what will happen in terms of the industries that we represent.


SB: We have a lot of travel consumer shows within our portfolio and at the moment what’s happening with the pound hasn’t trickled down that much to consumers yet. Ticket sales are still where they were. Clients are still happy and seeing what’s going to happen. Even in the recession people still wanted to go out and experience different things.

Key employment motivational factors


TE: It’s got to be opportunity. I came from the BDC originally and after a few years there I felt I’d maximised what I could achieve in that space. With ExCeL you move from smaller events to big events, and you know you have the opportunity to work on premium and high-end shows.


SH: I love having that creative freedom to do what I’d like to do. Often it’s the weirder the better and each time it’s completely different.


SB: At Telegraph Events, because we’re growing so quickly, there’s a chance to learn and do a lot of different things. I’ve worked on a whole host of different events including launch shows while I’ve been there. We have the best of both worlds in that we’re a standalone company – it’s like working in a small agency – but we’re also part of this huge community.

‘Use spaces that match markets’


SB: The Saatchi Gallery works really well for SalonQP, our watch event. The product fits the venue; it wouldn’t necessarily fit a much bigger space. We need that intimate atmosphere to create the vibe we’re trying to get for that event.


TE: We’re perceived as a big box, but we also hold loads of conferences, small events, corporate events and association events. We’ve had to create spaces that matched those markets as well. The brand is more important than the cash.

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