Engaging the audience

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Everyone should want feedback on ideas, policies and proposals that matter whether it’s presidents, CEOs or those who support leaders. “The days of wondering what people think about a speech are over,” Greg Shaw, senior director of corporate strategy at Microsoft tells EN. “Today instant feedback is wanted and valuable.” Second screen experiences and participatory television are attracting millions every day, and it’s becoming increasingly important for broadcasters, meeting and event producers and researchers to look for real-time feedback. From small auditorium conversations hosted by the Clinton Global Initiative to three of President Obama’s State of the Union addresses on Fox News, CNN and MSNBC, Bing Pulse has enabled massive real-time viewer polling and instant feedback for organisations over the past two years. This year’s International Confex used Bing Pulse during the Association Events Forum and some of the sessions in the keynote theatre to gauge audience feedback in real-time. The leading audience engagement technology for live feedback by Microsoft gives users the opportunity to respond to poll questions and to see how others are responding to an event in real-time. Both in-person and online, they’re also able to respond every five seconds, and as often as they want, to the content they’re watching. “Bing Pulse was initially used by major television broadcasters in the US,” Shaw tells EN. “We then started to receive demand from major events, such as the Aspen Ideas Festival. Thus, we developed a self-serve platform to allow anyone producing an event or meeting, no matter the size, to easily enhance the audience engagement experience.” Bing Pulse gives viewers, both in-person and online, the ability to respond every five seconds, and as often as they want, to the content they’re watching. Pulse also gives users the opportunity to respond to poll questions and to see how others are responding to the event in real-time. “We know that an estimated 80 per cent of a viewing audience is also looking at another device. Bing Pulse enables any size audience to sync the content of their second device with that of the broadcast or event their viewing. It allows the audience’s sentiment to be gauged using the devices they already have with them. It works on any phone, tablet, or computer,” he adds. What is Bing Pulse 2.0 beta? Through a highly flexible producer dashboard, Bing Pulse 2.0 beta puts the event organisers in control of the experience by allowing them to easily set up, customise and control the event - and keep their audience engaged via a simultaneous second screen experience on their mobile devices. Shaw adds: “Bing Pulse 2.0 beta brings an easy-to-use, self-service version of this voting technology to event planners, producers and participants of any size gathering. “Participants can make their voices heard, and make more informed decisions about the content they’re viewing by understanding others’ reactions to events unfolding in real-time. Event producers keep their audiences more deeply engaged, and can use audience sentiment to deliver content that best meets their needs. “Bing Pulse 2.0’s self-serve technology enables event producers and organisers to bring these benefits to participants at events of any size - from 10 people at a nonprofit meeting to 5,000 people gathered in a Vegas ballroom to millions watching a nationally-broadcast show."   This article was first published in the May issue of EN. Any comments? Email Annie Byrne
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