Engaging the audience

Twitter Facebook Google+ LinkedIn
Everyone should want feedback on ideas, policies and proposals that matter whether it’s presidents, CEOs or those who support leaders. “The days of wondering what people think about a speech are over,” Greg Shaw, senior director of corporate strategy at Microsoft tells EN. “Today instant feedback is wanted and valuable.” Second screen experiences and participatory television are attracting millions every day, and it’s becoming increasingly important for broadcasters, meeting and event producers and researchers to look for real-time feedback. From small auditorium conversations hosted by the Clinton Global Initiative to three of President Obama’s State of the Union addresses on Fox News, CNN and MSNBC, Bing Pulse has enabled massive real-time viewer polling and instant feedback for organisations over the past two years. This year’s International Confex used Bing Pulse during the Association Events Forum and some of the sessions in the keynote theatre to gauge audience feedback in real-time. The leading audience engagement technology for live feedback by Microsoft gives users the opportunity to respond to poll questions and to see how others are responding to an event in real-time. Both in-person and online, they’re also able to respond every five seconds, and as often as they want, to the content they’re watching. “Bing Pulse was initially used by major television broadcasters in the US,” Shaw tells EN. “We then started to receive demand from major events, such as the Aspen Ideas Festival. Thus, we developed a self-serve platform to allow anyone producing an event or meeting, no matter the size, to easily enhance the audience engagement experience.” Bing Pulse gives viewers, both in-person and online, the ability to respond every five seconds, and as often as they want, to the content they’re watching. Pulse also gives users the opportunity to respond to poll questions and to see how others are responding to the event in real-time. “We know that an estimated 80 per cent of a viewing audience is also looking at another device. Bing Pulse enables any size audience to sync the content of their second device with that of the broadcast or event their viewing. It allows the audience’s sentiment to be gauged using the devices they already have with them. It works on any phone, tablet, or computer,” he adds. What is Bing Pulse 2.0 beta? Through a highly flexible producer dashboard, Bing Pulse 2.0 beta puts the event organisers in control of the experience by allowing them to easily set up, customise and control the event - and keep their audience engaged via a simultaneous second screen experience on their mobile devices. Shaw adds: “Bing Pulse 2.0 beta brings an easy-to-use, self-service version of this voting technology to event planners, producers and participants of any size gathering. “Participants can make their voices heard, and make more informed decisions about the content they’re viewing by understanding others’ reactions to events unfolding in real-time. Event producers keep their audiences more deeply engaged, and can use audience sentiment to deliver content that best meets their needs. “Bing Pulse 2.0’s self-serve technology enables event producers and organisers to bring these benefits to participants at events of any size - from 10 people at a nonprofit meeting to 5,000 people gathered in a Vegas ballroom to millions watching a nationally-broadcast show."   This article was first published in the May issue of EN. Any comments? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

Exhibition World launches Global Exhibitions Day Awards

Exhibition World, the sister magazine of Exhibition News, has launched the inaugural Global Exhibitions Day Awards, celebrating the diverse creative initiatives occurring globally around 7 June.

Movers & Shakers 26/04/17

People moves at Blitz|GES, Gallowglass, Mojo Barriers and more.

Multiplay launches event hardware rental arm  

Mutiplay, organiser of events such as MineCon, Insomnia and BRICKLIVE, has announced the launch of Multiplay Rentals, its new event hardware rental arm.

Elsewhere on EN

IGNITION to return to the SEC

IGNITION to return to the SEC

Following a successful inaugural event in 2016, IGNITION Festival of Motoring will be returning to the Scottish Event Campus (SEC) on 4-6 August.
Exhibition World launches Global Exhibitions Day Awards

Exhibition World launches Global Exhibitions Day Awards

Exhibition World, the sister magazine of Exhibition News, has launched the inaugural Global Exhibitions Day Awards, celebrating the diverse creative initiatives occurring globally around 7 June.
Future In 15 episode 3: ExCel London's James Rees on co-operation and using space

Future In 15 episode 3: ExCel London's James Rees on co-operation and using space

In Episode Three of Future In 15, James Rees, director of conferences & events at ExCel London, shares how the venue repurposed under-utilised space to create CentrEd.

CONFEX LIVE

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

IGNITION to return to the SEC

IGNITION to return to the SEC

Following a successful inaugural event in 2016, IGNITION Festival of Motoring will be returning to the Scottish Event Campus (SEC) on 4-6 August.
Exhibition World launches Global Exhibitions Day Awards

Exhibition World launches Global Exhibitions Day Awards

Exhibition World, the sister magazine of Exhibition News, has launched the inaugural Global Exhibitions Day Awards, celebrating the diverse creative initiatives occurring globally around 7 June.
Future In 15 episode 3: ExCel London's James Rees on co-operation and using space

Future In 15 episode 3: ExCel London's James Rees on co-operation and using space

In Episode Three of Future In 15, James Rees, director of conferences & events at ExCel London, shares how the venue repurposed under-utilised space to create CentrEd.

Latest Galleries

A sneak peak at Somerset House's new event space

A sneak peak at Somerset House's new event space

Some of the industry’s leading event organisers were treated to an exclusive preview of Somerset House’s largest and most versatile indoor event space at an open house event on 19-20 April.
EN Awards 2017

EN Awards 2017

The best of the exhibition industry were out in force on 30 March at ExCeL London for the 11th annual EN Awards.
Natural & Organic Products Europe 2017

Natural & Organic Products Europe 2017

The 2017 Natural & Organic Products Europe celebrated its 21st edition earlier this month (2-3 April) as well as attracting its biggest attendance yet to ExCeL London.

Latest Opinions

Apps – what are they good for?

Apps – what are they good for?

Exhibition apps are about as useful as a chocolate teapot, says Reftech’s Simon Clayton.
Fit for the 21st century

Fit for the 21st century

Andrew Harrison, ESSA director, says we should always fight to bring talent into the industry and encourage an appetite for success.
I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.