Footing the bill

Twitter Facebook Google+ LinkedIn
The NEC’s recent Client Day event presented EN with an ideal opportunity to ask a panel of organisers and service providers who they think has paid most dearly for the impact the recession has had on our industry. More to the point, are these cuts being recouped and if not, does anyone harbour any resentment? The terms of the event meant that all opinion was given off-record However, the panel comprised individuals from Early Action Group, Haymarket, Upper Street Events, Expo Management, Vos Media, Melville, Quartz Publishing, Pioneer Events, William Reed Exhibitions, Centaur Media and Brintex. In many ways, the panel claimed, the recession has helped bring the industry closer together. Strong partnerships and transparency were key to survival. Instead, it was the relationship between organisers and exhibitors that buckled under the weight of an unsteady economy. “The recession meant that across our sectors the larger players in the market knew they were crucial to our show, and without them it was extremely challenging to get the support needed to stage a quality exhibition,” said one disadvantaged panellist. “This itself is fuelling resentment because now more than ever, our objective is to try and remind exhibitors - both large and small - of the benefits of exhibitions against other forms of marketing.” After all, the exhibitors have been up against the wall with the rest. “We have seen an increase in the amount of bad debt from exhibitors, yet we have not demanded cuts from contractors, so are paying the same rates. I believe that the organiser is bearing the brunt of the bill for the recession.” “This has become a survival game for some organisers and we have found that a very open, honest approach has avoided a great deal of resentment,” said another panellist, adding that where there is still a sense of resentment, it probably rests between an organiser and major exhibitors. While many point the finger of blame for resentment at venues, organisers and suppliers, the simple fact is that large exhibitions - such as the Motor Show - have to carry the industry with them or face collapse. Working together, the venue and organiser can ensure the longevity of the larger shows, but it must be a partnership and not a ‘them and us’ attitude, one participant claimed. “The pressure on organisers from exhibitors regarding costs is immense and it is something we have little or no control over,” said another somewhat browbeaten panellist, pointing out that exhibitors don't understand this, instead choosing to believe that organisers “are in cahoots with the contractors and venues”. Nonetheless, there are certain areas in which this industry can ensure there are no unnecessary charges levied that put exhibitors’ backs up. These could include car parking costs, high fees for internet connections and the hire of electrical equipment such as kettles, fridges and so on. “While we are looking to tighten costs on core areas, this does not reflect the fact we are taking a commercial risk in using any savings and indeed, additional budget to enhance our show content,” a panellist added.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

AEO launches Development Board

AEO launches Development Board

The Association of Event Organisers (AEO) has announced the formation of a Development Board, with the aim of ensuring that the AEO delivers value to all members.
F3 secures Watford FC contract

F3 secures Watford FC contract

F3, the joint venture between One Event Management and Legends of the US, has won a 10-year contract with Watford Football Club.
MA Exhibitions appoints LiveBuzz as exclusive partner

MA Exhibitions appoints LiveBuzz as exclusive partner

MA Exhibitions, the exhibitions arm of media company Mark Allen Group, has appointed LiveBuzz as exclusive registration partner across its entire exhibition portfolio.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.
2 Minutes with Sarah Mayo

2 Minutes with Sarah Mayo

Sarah Mayo, marketing director EMEA, Freeman and FreemanXP talks about her new role, playing golf with Westlife and the skills needed in our industry.

Latest News

AEO launches Development Board

AEO launches Development Board

The Association of Event Organisers (AEO) has announced the formation of a Development Board, with the aim of ensuring that the AEO delivers value to all members.
F3 secures Watford FC contract

F3 secures Watford FC contract

F3, the joint venture between One Event Management and Legends of the US, has won a 10-year contract with Watford Football Club.
MA Exhibitions appoints LiveBuzz as exclusive partner

MA Exhibitions appoints LiveBuzz as exclusive partner

MA Exhibitions, the exhibitions arm of media company Mark Allen Group, has appointed LiveBuzz as exclusive registration partner across its entire exhibition portfolio.

Latest Galleries

ESSA 2016 Conference of Things

ESSA 2016 Conference of Things

This year’s ESSA Conference achieved a record attendance of delegates from across the events supplier industry, representing over 100 companies at Ricoh Arena, on 24 November.
The Prosthetics Event 2016

The Prosthetics Event 2016

Exhibition, education and shopping show The Prosthetics Event, returned to Conference Aston in Birmingham for the third consecutive year on 19 November.
World Travel Market London 2016

World Travel Market London 2016

World Travel Market (WTM) London 2016, which took place on 7-9 November at ExCeL London, celebrated its most successful show yet with a joint record attendance of 51,500.

Latest Opinions

Paul Byrom: Opportunity knocks

Paul Byrom: Opportunity knocks

Paul Byrom, AEO chairman and MD at Upper Street Events on the formation and goals of the new AEO Development Board
The height of safe practice

The height of safe practice

Andrew Harrison, ESSA director on continuing to build a robust, safety-first, working culture in events and exhibitions.
All part of the plan

All part of the plan

Kevin Horler, project director of Vividfish Ltd, on the importance of creating an inbound marketing strategy for your next exhibition.