Future Forum opens ICC Excel

Twitter Facebook Google+ LinkedIn
The mayor reportedly said ‘London doesn’t do 16th’ when told that the capital languished down the rankings of association conferences attracted by world cities. Now a Top 10 berth could be within grasp. Chairman of Excel’s owner, Abu Dhabi National Exhibitions Company (ADNEC), Sheikh Sultan bin Tahnoon al Nahyan, flew in to witness the culmination of his company’s £165m investment, describing the completion of the ICC as “a landmark development for this great city”.Although a mayoral commission had recommended an ICC be built in London back in 2004, it was, in the words of the mayor’s marketing chief Dan Ritterband, “our good friends in Abu Dhabi that fixed the problem for us”.Kevin Murphy commended the 5,000-seat auditorium and 2,000-delegate Capital Suite, as well an extra 32,500sqm of events space, at the official opening in front of a VIP audience. He paid tribute to ADNEC’s vision and commitment to plans for development that previous owners had been “unwilling” to finance. The development continues, with a £50m, 252-room hotel to be operated by the Starwood Aloft brand and scheduled to open early 2012.London Future ForumA London Future Forum organised by the mayor’s office, Excel and the International Special Events Society (ISES), tested out Excel ICC’s new Capital Suite prior to the official opening ceremony. A panel with representatives from Cisco (Excel’s technology provider), George P Johnson, Barclays Events and the mayor’s office led a discussion on London’s role in the global events industry. Facility and hotel availability for organisers and the need to improve the transport system in the capital dominated discussion.Mayoral adviser Dan Ritterband described the Excel ICC as “the greatest addition to London’s offer in years”.Ritterband told the audience to expect a new brand for London for the capital’s four main promotional bodies, including Visit London, to be combined in the future. “One commercial body would make things a lot clearer,” he believed.George P Johnson senior VP and ISES board adviser, Kim Myhre, expected the new ICC venue “to make a big difference to attracting medical and technology events to London”. The new technology inside the venue added to the attraction, he noted. Myhre questioned whether some of the transport analytics boasted by the Olympic delivery authorities would have been done if the Games had not been taking place. Vice-president European marketing, Cisco, Amanda Jobbins, agreed “transport is an issue”, but thought London was competitive on price for big events and announced the Cisco Live European convention would come to Excel in January 2011, bringing 3,500 delegates. It would be the first year of a two-year deal for the event. “Our people have always wanted to come to London. The new reason is the ICC facility,” she adds.The Mayor closed the Forum, hailing the new Excel facility as “the greatest convention centre in the world in the greatest city in the world”.Events booked at the Excel ICC are worth £300m to the London economy, according to Excel CEO Kevin Murphy. “London is moving east, watch this space,” he said.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Revenue rise for Ascential since IPO

Revenue rise for Ascential since IPO

Events and publishing group Ascential plc has had a ’a good year with strong organic growth’, driven by the launch of new products.
Record breaking 2016 for Event Marketing Solutions

Record breaking 2016 for Event Marketing Solutions

Global roadshow specialist Event Marketing Solutions (EMS) has announced a record-breaking financial year, with profits reaching £1.04m for the year ending December 2016.
VisitBritain launches new Business Events @ExploreGB event

VisitBritain launches new Business Events @ExploreGB event

VisitBritain has announced the launch of a one-day event, to promote Britain as a business events destination to international buyers.

CONFEX LIVE

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.
2 Minutes with Sarah Mayo

2 Minutes with Sarah Mayo

Sarah Mayo, marketing director EMEA, Freeman and FreemanXP talks about her new role, playing golf with Westlife and the skills needed in our industry.

Latest News

Revenue rise for Ascential since IPO

Revenue rise for Ascential since IPO

Events and publishing group Ascential plc has had a ’a good year with strong organic growth’, driven by the launch of new products.
Record breaking 2016 for Event Marketing Solutions

Record breaking 2016 for Event Marketing Solutions

Global roadshow specialist Event Marketing Solutions (EMS) has announced a record-breaking financial year, with profits reaching £1.04m for the year ending December 2016.
VisitBritain launches new Business Events @ExploreGB event

VisitBritain launches new Business Events @ExploreGB event

VisitBritain has announced the launch of a one-day event, to promote Britain as a business events destination to international buyers.

Latest Galleries

100% Optical 2017

100% Optical 2017

More than 8,000 visitors arrived at ExCeL London on 4-6 February for the fourth edition of 100% Optical. The show featured more than 175,000 frames, catwalk performances and a comprehensive education programme.
Cumbria Flood Expo 2017

Cumbria Flood Expo 2017

The inaugural Cumbria Flood Expo, organised by flood emergency response charity CERT UK, took place on 2-3 February at Carlisle Racecourse.
Mexia Communications at 10

Mexia Communications at 10

PR and content marketing agency Mexia Communications celebrated its 10th anniversary with a Mexican Fiesta at the Royal College of Physicians on 26 January.

Latest Opinions

Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.
Beware of the punter

Beware of the punter

Trevor Punt, managing director of TBG Group, on the rise of the stereotypical punter and the need for nerves of steel.
Peer to peer

Peer to peer

Will Broadfoot, director of Footfall Events & Marketing on unlocking exhibitor potential and improving participation.