Good Sports

Twitter Facebook Google+ LinkedIn
Sandown Sandown racecourse in Esher, Surrey, is one of the region’s fastest growing exhibition venues. At the 2013 Exhibition News awards, it won the Best Venue under 4,000sqm prize. In terms of exhibition space, it has two main exhibition areas, the Surrey Hall at 2,740sqm and the Esher Hall at 1,200sqm. The venue has also begun hosting drive-in cinema nights. “Sandown Park holds an extensive portfolio of diverse events in both the consumer and trade markets,” said regional business development executive Tracy Rusbridge. Recent shows at the venue include the Stitch & Creative Craft Shows, the Southern Homebuilding & Renovating and Home Improvement Shows, and the Pets and Aquatics Trade Show.  Notable business wins there recently include Bride: The Wedding Show, run by Archant Lifestyle in October 2013. The venue will also host the International Property Show in September. “The team at Sandown Park is currently looking to continually enhance growth within the trade show community and additionally, aspires to hold a travel show at its venue in the future,” added Rusbridge. Following a recent regionalisation by owner The Jockey Club, the team also now manages the exhibitions business at Sandown Park’s ‘sister’ racecourses within the Jockey Club Venues London region, at neighbouring venues Epsom Downs and Kempton Park.  Arsenal Premiership giant Arsenal has an array of bright, modern and versatile suites, all with impressive views of the pitch. The four main exhibition spaces include Woolwich at 1,372sqm, the Royal Oak suite at 1,133sqm, Highbury at 1,097sqm, Dial Square at 1,097sqm. The north London venue hosts various events in the B2B and B2C sectors. These include The Student World exhibition giving access for students to over 50 universities from around the world and the Music Production show which has been hosted for the past three years. “We recently secured the Project Controls Expo due to increase in size, which will take place in November 2014,” said meetings and events manager Carlo Zoccali. “Arsenal Football Club is continually looking at ways to promote its events space utilising on specific marketing to exhibition channels and with a dedicated, experienced events team on assisting the client to deliver a successful event,” he added. In addition, the club has recently opened up its pitch at the end of the season to allow clients to hire the it and its venue to host corporate and consumer events. Chelsea The west London Premiership club were Champions League winners in 2012. In the last decade, the club has accumulated three Premiership titles and four FA Cups. Off the pitch, the venue has won some significant footballing accolades too, hosting the annual Leaders Sport Summit. It has The Great Hall, which can be found on the ground floor of the West Stand  and offers 1,400sqm of exhibition space with capacity for up to 1,500 people. “The Great Hall, as Chelsea’s central exhibition space is one of London’s most versatile exhibition venues, and as such attracts a wide range of different events, from trade exhibitions to sports conferences with integrated exhibition space as well as variety of consumer product shows,” said head of venue and brand Simon Hunter. “The venue, with its range of seminar rooms and conference suites often used in tandem with the Great Hall for larger exhibitions, is also a popular choice for digital media and gaming companies.” According to the club, more than 1,000 influential figures from the world of football and sport gathered for the Leaders Sport Summit in October, with negotiations ongoing to extend the contract moving into the next three years. In addition, trade plumbing and heating exhibition Phex has just confirmed they will continue to work with the club for a further three years. The club has created a specific video of the Leaders Sport Summit to help potential organisers see how the space can be utilised. “Event organisers are becoming more budget conscious than ever, which means Chelsea FC has to be truly flexible with packages to suit each client’s needs,” said Hunter. “Being a 24-hour venue CFC is able to facilitate solutions from late deliveries and through the night set-up, to delivering food to staff who are setting up each event so they don’t have to leave the site.” Silverstone The Silverstone Wing has a number of event spaces at the circuit, mainly in the International Pit and Paddock building. Event spaces include five halls which have up to 1,000sqm exhibition space plus mezzanines, The International Media Centre which has 693sqm and pit garages. “Due to the fact we are centrally located with easy access from both M1 and M40 and only an hour from London we tend to get brands and products with markets across the UK who chose Silverstone because of central location and our excellent road network,” said Katie Tyler, head of communications. Notable exhibition business wins include Fleet World, which is using the venue in 2014 for the third consecutive year and Trek Bikes which will have an exhibition and conference in the Wing for the second consecutive year. “We are working with the operators of our onsite hotel Snoozebox to offer attractive prices to organisers of the events that require accommodation at Silverstone,” added Tyler. “We have recently started marketing our venue to the wedding market, particularly the Asian market as our permanent facility can accommodate the large numbers of guests that these events traditionally cater for. “We are unique in so far as we have a race circuit so we can appeal to events that may want to showcase motoring or motorsport related products. We can also package up conference facilities with driving experiences giving organisers an opportunity to entertain guests either before or after the serious element of the day.” The venue has noted that its customers are looking for fun away from the boardroom.  As a result, the venue is working with BlueHat to create unique team building activities using the Silverstone Wing, pit garages and the outside spaces. Emirates Old Trafford The home of Lancashire County Cricket Club has a wide range of facilities for exhibitions. These include interior lighting systems, a digital signage system, movable interior walls and electronic black out blinds. The venue has The Point, a purpose-built conference and exhibition centre with 1,125sqm of space and the Indoor Cricket Centre which has 1,200sqm. Recently the British Association of Prosthetics and Orthotists held its 2014 exhibition at the venue. “With the vast versatile space that we have available we are able to cater for a diverse range of trade and consumer shows, more of which we would like to host in the future,” said venue marketing executive Amy Toal. This was first published in the April issue of EN. Any comments? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Fast Forward 15 launches 2017 mentoring programme

Fast Forward 15 launches 2017 mentoring programme

Fast Forward 15, the programme which aims to champion women working in events and hospitality, is looking for talented event profs to be mentors in 2017.
Tarsus Group acquires Connect Meetings

Tarsus Group acquires Connect Meetings

B2B media group Tarsus Group has acquired 80 per cent of the share capital of US business travel and meetings event organiser Connect Meetings.
AEO launches Development Board

AEO launches Development Board

The Association of Event Organisers (AEO) has announced the formation of a Development Board, with the aim of ensuring that the AEO delivers value to all members.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.
2 Minutes with Sarah Mayo

2 Minutes with Sarah Mayo

Sarah Mayo, marketing director EMEA, Freeman and FreemanXP talks about her new role, playing golf with Westlife and the skills needed in our industry.

Latest News

Fast Forward 15 launches 2017 mentoring programme

Fast Forward 15 launches 2017 mentoring programme

Fast Forward 15, the programme which aims to champion women working in events and hospitality, is looking for talented event profs to be mentors in 2017.
Tarsus Group acquires Connect Meetings

Tarsus Group acquires Connect Meetings

B2B media group Tarsus Group has acquired 80 per cent of the share capital of US business travel and meetings event organiser Connect Meetings.
AEO launches Development Board

AEO launches Development Board

The Association of Event Organisers (AEO) has announced the formation of a Development Board, with the aim of ensuring that the AEO delivers value to all members.

Latest Galleries

ESSA 2016 Conference of Things

ESSA 2016 Conference of Things

This year’s ESSA Conference achieved a record attendance of delegates from across the events supplier industry, representing over 100 companies at Ricoh Arena, on 24 November.
The Prosthetics Event 2016

The Prosthetics Event 2016

Exhibition, education and shopping show The Prosthetics Event, returned to Conference Aston in Birmingham for the third consecutive year on 19 November.
World Travel Market London 2016

World Travel Market London 2016

World Travel Market (WTM) London 2016, which took place on 7-9 November at ExCeL London, celebrated its most successful show yet with a joint record attendance of 51,500.

Latest Opinions

Opportunity knocks

Opportunity knocks

Paul Byrom, AEO chairman and MD at Upper Street Events on the formation and goals of the new AEO Development Board
The height of safe practice

The height of safe practice

Andrew Harrison, ESSA director on continuing to build a robust, safety-first, working culture in events and exhibitions.
All part of the plan

All part of the plan

Kevin Horler, project director of Vividfish Ltd, on the importance of creating an inbound marketing strategy for your next exhibition.