Innovation in staffing

Twitter Facebook Google+ LinkedIn
For us here at LOLA Event Staffing, one of the biggest pressures is striving to provide our staff and clients with a seamless service, in an age of continuous technological developments. We have invested heavily in creating an industry-leading tool for the large numbers, mobilisation and management of staff across multiple locations. This online system makes delivering an efficient and effective service much easier for us. It also gives our staff the luxury of being able to apply for jobs on the go and with minimal effort. All they need is their login details and they can apply for work while sat on the bus, on their way to the supermarket or, even when relaxing on the sofa at home – how convenient for the generation of millennials we employ. Constant change in both staff and client behaviour and the way we want to use our online system acts as a driver for us to improve our staffing technologies. We identify how our clients and staff want to interact with the booking system, so that we can make improvements to their online experience with LOLA. Staff consistency is a key requirement for many of our regular clients. It saves time spent on staff briefings and enables event organisers to build rapport with staff working on their projects. Staff consistency is a challenge in the temporary staffing industry, due to the busy lifestyles of workers who combine agency work with other jobs and studies. It is a naturally transient population although we have over the years built a strong, longterm core team. We build consistent staffing pools with our staff ‘favouriting’ programme which allows clients to highlight staff who have performed well while onsite with just one click. It improves customer satisfaction and allows us to tailor our product better to specific client requirements. We aim to be a paperless company. Nobody wants to be drowning in piles of admin the morning after their event - we recognised this and created an online timesheet completion process to suit both our clients and our staff. It means no faxes for the team of account managers, who can spend more time focusing on more important things like our clients. We are constantly looking for ways to improve our existing technologies as we want to make our online booking system as flexible and convenient as possible for our LOLA office staff, temporary staff and our clients. It’s a large pool of people to please, but we manage it. What’s next? Looking at our website traffic we identified an increase in the number of users that access our website from their mobiles; 10 per cent in 2012, one fifth in 2013 to nearly a third of all users in 2014. We also found that mobile and tablet traffic has accounted for almost 40 per cent of all traffic to our website in the first quarter of 2015. We’re now working to address this and improve the user experience on mobile. In short, we are building our next generation tool for temporary staffing at a time when mobile usage has eclipsed PC. We believe that maintaining our position as a leading technological innovator in our market is of paramount importance in ensuring the viability of the business in to the future. This article was first published in the May issue of EN. Any comments? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

EN spotlights #eventtech start-ups with new competition

EN spotlights #eventtech start-ups with new competition

EN has teamed up with Event Tech Lab and EventTech 17 to launch a competition to help #eventtech start-ups get more exposure in the events industry.
Reed acquires Imbibe Media

Reed acquires Imbibe Media

Reed Exhibitions has announced that it has acquired Imbibe Media, the company behind B2B drinks industry show Imbibe Live.
Celtic Manor convention centre construction to commence in February

Celtic Manor convention centre construction to commence in February

Construction of the International Convention Centre at the Celtic Manor Resort near Newport is to get under way next February, according to chief executive of the Celtic Manor Ian Edwards.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.
2 Minutes with Sarah Mayo

2 Minutes with Sarah Mayo

Sarah Mayo, marketing director EMEA, Freeman and FreemanXP talks about her new role, playing golf with Westlife and the skills needed in our industry.

Latest News

EN spotlights #eventtech start-ups with new competition

EN spotlights #eventtech start-ups with new competition

EN has teamed up with Event Tech Lab and EventTech 17 to launch a competition to help #eventtech start-ups get more exposure in the events industry.
Reed acquires Imbibe Media

Reed acquires Imbibe Media

Reed Exhibitions has announced that it has acquired Imbibe Media, the company behind B2B drinks industry show Imbibe Live.
Celtic Manor convention centre construction to commence in February

Celtic Manor convention centre construction to commence in February

Construction of the International Convention Centre at the Celtic Manor Resort near Newport is to get under way next February, according to chief executive of the Celtic Manor Ian Edwards.

Latest Galleries

ESSA 2016 Conference of Things

ESSA 2016 Conference of Things

This year’s ESSA Conference achieved a record attendance of delegates from across the events supplier industry, representing over 100 companies at Ricoh Arena, on 24 November.
The Prosthetics Event 2016

The Prosthetics Event 2016

Exhibition, education and shopping show The Prosthetics Event, returned to Conference Aston in Birmingham for the third consecutive year on 19 November.
World Travel Market London 2016

World Travel Market London 2016

World Travel Market (WTM) London 2016, which took place on 7-9 November at ExCeL London, celebrated its most successful show yet with a joint record attendance of 51,500.

Latest Opinions

Opportunity knocks

Opportunity knocks

Paul Byrom, AEO chairman and MD at Upper Street Events on the formation and goals of the new AEO Development Board
The height of safe practice

The height of safe practice

Andrew Harrison, ESSA director on continuing to build a robust, safety-first, working culture in events and exhibitions.
All part of the plan

All part of the plan

Kevin Horler, project director of Vividfish Ltd, on the importance of creating an inbound marketing strategy for your next exhibition.