Innovation in staffing
21-May-15by Annie Byrne
For us here at LOLA Event Staffing, one of the biggest pressures is striving to provide our staff and clients with a seamless service, in an age of continuous technological developments.
We have invested heavily in creating an industry-leading tool for the large numbers, mobilisation and management of staff across multiple locations.
This online system makes delivering an efficient and effective service much easier for us. It also gives our staff the luxury of being able to apply for jobs on the go and with minimal effort.
All they need is their login details and they can apply for work while sat on the bus, on their way to the supermarket or, even when relaxing on the sofa at home – how convenient for the generation of millennials we employ.
Constant change in both staff and client behaviour and the way we want to use our online system acts as a driver for us to improve our staffing technologies. We identify how our clients and staff want to interact with the booking system, so that we can make improvements to their online experience with LOLA.
Staff consistency is a key requirement for many of our regular clients. It saves time spent on staff briefings and enables event organisers to build rapport with staff working on their projects.
Staff consistency is a challenge in the temporary staffing industry, due to the busy lifestyles of workers who combine agency work with other jobs and studies. It is a naturally transient population although we have over the years built a strong, longterm core team.
We build consistent staffing pools with our staff ‘favouriting’ programme which allows clients to highlight staff who have performed well while onsite with just one click. It improves customer satisfaction and allows us to tailor our product better to specific client requirements.
We aim to be a paperless company. Nobody wants to be drowning in piles of admin the morning after their event - we recognised this and created an online timesheet completion process to suit both our clients and our staff. It means no faxes for the team of account managers, who can spend more time focusing on more important things like our clients.
We are constantly looking for ways to improve our existing technologies as we want to make our online booking system as flexible and convenient as possible for our LOLA office staff, temporary staff and our clients. It’s a large pool of people to please, but we manage it.
What’s next? Looking at our website traffic we identified an increase in the number of users that access our website from their mobiles; 10 per cent in 2012, one fifth in 2013 to nearly a third of all users in 2014. We also found that mobile and tablet traffic has accounted for almost 40 per cent of all traffic to our website in the first quarter of 2015. We’re now working to address this and improve the user experience on mobile.
In short, we are building our next generation tool for temporary staffing at a time when mobile usage has eclipsed PC. We believe that maintaining our position as a leading technological innovator in our market is of paramount importance in ensuring the viability of the business in to the future.
This article was first published in the May issue of EN. Any comments? Email Annie Byrne