Kitchen Garden

Twitter Facebook Google+ LinkedIn
For those food connoisseurs looking to enjoy some fine dining in one of London’s finest parks, Taste of London, is expanding yet further. And we’re not just talking about the waistlines of the cuisine-loving visitors who want portions of quality grub in a luxurious setting. New for this year by public demand, the show will have a new Wednesday night session from 5.30pm to 9.30pm on 18 June, bringing the show’s offering to five days of food finery. In contrast in 2013, the show opened at 12pm on its first day. The show will take over 62,500sqm of Regent’s Park, and is part of 22 restaurant festivals worldwide that Taste is hosting worldwide. Taste Festivals is owned by IMG Arts & Entertainment, a division of the Events and Federations business unit of IMG Worldwide, the global sports, fashion and media company. It aims to launch five new international events each year including Paris and Abu Dhabi in 2015. As a result, around 500,000 visitors are expected to sample a Taste show this year. The 10th edition of Taste of London in 2013 had its best-ever visitor numbers. Highlights from last year’s four-day foodie extravaganza, which had more than 50,000 visitors included the return of Taste of London’s ‘Founding Fathers’, Michel Roux Jr, Gary Rhodes and Alfred Prasad. The three Michelin star chefs helped launch the first Taste of London festival back in 2004 at Somerset House. “We’ve added an extra day due to popular demand,” Taste of London event manager Charlotte Brady told EN. “There will be 200 exhibitors, up 10 per cent from last year.” Taste of London aims for an AB demographic, predominantly households with a high annual income. On visiting the show, it’s the 30-35 age range that enjoys the culinary treats the most. The show won the highly sought after ‘Best Consumer Show’ category at the 2012 Exhibition News Awards. “We define its audience as ABC1 keen foodies who know the London dining scene,” said Brady, who promised some subtle structural changes to the show. “We have moved the entrance to be nearer to the centre of the show. We will also have three new areas as part of a revamped floorplan utilising new areas of the park. We want to use parts of the park which were previously hidden away in the show,” she added. One new feature will be a silent disco in the Mortimer’s Orchard marquee. More than 55,000 visitors are expected to dine from 40 of the capital’s top restaurants at the Regent’s Park show, serving a mix of British, French, Pan Asian, Japanese Fusion, South American and Italian cuisine, shop from 200 boutique food and drink stalls. Making his Taste Festivals debut is the two Michelin starred chef Tom Kerridge, while BBC Masterchef star Michel Roux Jr is returning with fellow Le Gavroche chef Monica Galetti. The Taste festival certainly operates at the fine dining end of the market. For example, the winner of the Best in Taste Award 2013, was L’Autre Pied with a ceviche of hand-dived scallops with black quinoa, creme fraiche, radishes, fennel & dill. From a visitor perspective, one hopes the venue again shares its meteorological good fortune from last year. Its champagne tents and high-end brands are certainly more suited to Loubotins, but walking round some of the soggier stretches last year, sturdy boots could be a better choice of footwear. As a result, the show will have an improved trackway to help visitor flow. But for those looking for the offerings of the capital’s top restaurants, there really is little better place to feast your eyes. This was first published in the June issue of EN. Any comments? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

AEV publishes Size and Scale Index of Events

The Size and Scale Index of Events (SASiE) has published its latest report analysing the data collected over 2015 from the participating venues and organisers.

SMG Europe appointed operator of AECC

Aberdeen City Council has appointed venue operator SMG Europe to manage the existing Aberdeen Exhibition and Conference Centre (AECC) ahead of the move to its new purpose-built home in 2019.

QEII adds £100m to economy, finds report

The QEII Centre generated £218m of gross UK expenditure in 2015/16, creating a GVA (Gross Value Added) of £100m, according to a new economic impact study.

Elsewhere on EN

MD Andy Gibb leaves Ricoh Arena

MD Andy Gibb leaves Ricoh Arena

A merger between the Ricoh Arena stadium operator and its parent company Wasps will see the Ricoh’s managing director Andy Gibb leave
Artexis Easyfairs wins the 2017 UFI Education Award

Artexis Easyfairs wins the 2017 UFI Education Award

UFI, the Global Association of the Exhibition Industry, has named Artexis Easyfairs as winner of the 2017 UFI Education Award.
The NEC to drive 2022 Commonwealth bid

The NEC to drive 2022 Commonwealth bid

The city of Birmingham is to place The NEC at the centre of its bid to host the 2022 Commonwealth Games.

The Showlite Heroes

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

MD Andy Gibb leaves Ricoh Arena

MD Andy Gibb leaves Ricoh Arena

A merger between the Ricoh Arena stadium operator and its parent company Wasps will see the Ricoh’s managing director Andy Gibb leave
Artexis Easyfairs wins the 2017 UFI Education Award

Artexis Easyfairs wins the 2017 UFI Education Award

UFI, the Global Association of the Exhibition Industry, has named Artexis Easyfairs as winner of the 2017 UFI Education Award.
The NEC to drive 2022 Commonwealth bid

The NEC to drive 2022 Commonwealth bid

The city of Birmingham is to place The NEC at the centre of its bid to host the 2022 Commonwealth Games.

Latest Galleries

East of England Arena and Events Centre open day

East of England Arena and Events Centre open day

Following a refurbishment, rebrand and £4.4m investment, the East of England Arena and Events centre opened to event professionals on 21 June to explains developments at the venue and provide an insight into future plans. Guests were also treated to a once in a lifetime experience in various classic cars and more unusual vehicles.
London Dungeon Lates

London Dungeon Lates

The London Dungeons has launched a unique nighttime experience with the theme of the seven deadly sins. The adults only tour includes seven themed food offerings and a range of themed drinks.
This Morning Live

This Morning Live

Tens of thousands of fans descended on the NEC on 18-21 May for This Morning Live, to see talent from ITVs award-winning daytime programme arrive in style.

Latest Opinions

A one-time opportunity

A one-time opportunity

As the countdown continues to the GDPR, event profs need to prepare, says Hellen Beveridge, head of strategic insight at Circdata.
National mourning

National mourning

Mark Blair, divisional director of InEvexco, considers the insurance implications of the death of a monarch.
David's Inferno: The comfort zone

David's Inferno: The comfort zone

In the first of his new series of monthly columns, Cvent’s senior marketing director David Chalmers says it’s important to break out of the comfort zone.