Making a fashion statement

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Clothes Show Live (pictured) will be celebrating 25 years in the fashion and beauty industry as it embarks on its return to The NEC this December. Often mistaken as just a fashion show, the event strives to be a lot more as it combines exhibitions, catwalks and entertainment. Organiser Haymarket Exhibitions plans to combine the glamour and excitement of the catwalk shows from London Fashion Week with the drama of a West End production at this year’s show on 6-10 December. Official sponsor of the event’s Fashion Theatre, Alcatel One Touch will be featuring 40 models and dancers on stage during a 40-minute show, taking place up to seven times a day in a 5,000 seat theatre. The show will be hosted by UK fashion designer Henry Holland, and will divert slightly from the fashion-conscious to spotlight three high-performance smartphones and one tablet from the sponsor. Last year, the organiser partnered with Media 10 to incorporate Britain and Ireland’s Next Top Model Live (BINTMLive) into Clothes Show Live. BINTMLive has operated as a standalone event for the last two years, featuring catwalk shows, styling, shopping, pampering and entertainment, and joins the co-located Dance Show Live to create a style-driven experience for its visitors.  Shortlisted for Best Consumer Show at the Exhibition News Awards, Clothes Show Live is launching its first ever live stage version of TV dating show Take Me Out. Visitors will be able to meet the casting directors of Take Me Out Live and audition for a chance to be in that evening’s show within Clothes Show Live. Also claiming to offer a unique experience, the organiser of Scoop International hailed its recent fashion event a success, providing a “cross-pollination of fashion and art”. This year the fashion industry event expanded to include a second venue, held in July at the Saatchi Gallery and the Phillips Gallery in Howick Place. Visitors to the show were navigated between the two London venues using Scoop cabs. “The sixth edition of Scoop International has been the busiest yet, with an increase of over 400 labels showcasing. Visitor numbers have risen year-on-year with buyer attendance from department stores, multi-brand and independent boutiques,” said founder and MD of Scoop International, Karen Radley. The event showcased labels across the two venues including; Rebecca Taylor, Marite et Francois Girbaud, Givenchy Candice Cooper, Pyrus London, Soisire Soiebleu and Anna Lou of London. The next edition of Scoop will again be at both iconic London venues on 19-21 January 2014. Urban lifestyle show LondonEdge also decided to revamp its core exhibition when it dropped its second show branding, LondonCentral, last year, in favour of its two defined ranges of styles: LondonEdge Fashion and LondonEdge Original. The event, which runs from 1 to 3 September, expects to attract more than 1,500 visitors and around 250 exhibitors showcasing punk, rock, retro, vintage, kitsch, glam, festival, urban, goth, rave, tattoo, burlesque, underground, rockabilly, and steampunk fashion products. ITE Group launched a series of Big Live Debates at this year’s Moda annual event for apparel, accessories, and footwear. Moda comprises the UK’s national shows for menswear (Moda Gent), footwear (Moda Footwear) and Lingerie & Swimwear (Moda Lingerie & Swimwear) as well as a variety of classic and contemporary womenswear and accessories brands in Moda Woman and Moda Accessories respectively. The group launched its Big Live Debates at The NEC on 11-13 August, with a host of industry experts in the fashion industry including Figleaves’ brand and product director Sue Herrick, Verdict Retail’s senior retail analyst Honor Westnedge and Esther Fieldgrass of independent lingerie boutique Petits Bisous. The debates explored current and key topics from the menswear, womenswear and lingerie sectors. ITE Group expects the visitor total to surpass 2012’s ABC audited 11,964 visitors. Also held in August was i2i Events’ Pure London, which claimed a strong buyer confidence with a reported £150m of orders placed at the show at London’s Olympia from 4 to 6 August. “Starting with the next edition of the show in February 2014, Pure London will enter a new era following significant investment from its parent company i2i Events,” said Pure London portfolio director Julie Driscoll. “Going forward we look forward to working with many of the brands and labels that have supported the show over the last 15 years as well as working with new brands that are the right fit for the show.” This was first published in the September issue of EN. Any comments? Email exhibitionnews@mashmedia.net
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