Playing the game

MCM Central, the people behind MCM Comic Con and other top pop culture events have announced the launch of GamerMania in London next year. EN gets the exclusive from MD Bryan Cooney on the event that looks to  fly the flag for the UK, in the worldwide gaming industry. 

Twitter Facebook Google+ LinkedIn
halo-3-001.jpg

How did the concept of GamerMania come about?

We have seen what already works for us within MCM and looked at the key areas of the industry. Our new show will focus on all of the major gaming areas and some of the smaller, but growing niche areas. Our concept is to be the platform for all gaming.

 

What made you choose the gaming sector?

MCM Comic Con events are hugely successful with a strong and growing gaming presence, we get incredible support from publishers and while we know it is a great fit with our consumers, some of the industry still lean more towards specialist gaming events.

 

We feel we have a lot to offer and focusing on a dedicated gaming event is a natural progression for MCM. The UK and especially London needs a large-scale event that can grow and we have a world class venue with ExCeL as well as the space to grow.

 

Are you a gaming fan?

I have a PS4 and XBOX 360. I’ve enjoyed games since I was a child when ZX80, 81 and then ZX Spectrum came out and that brought me to Atari and beyond, so while I may not be a teen, Call of Duty, Halo and Mass Effect have a place in our household. I have an advantage in this sector as I have my own focus group, my four children aged from 8 to 19 tell me what’s hot and what I should be looking at, they are also relatively cost-effective as my trend consultants.

 

How does the new event complement your portfolio?

GamerMania fits right in the centre of our portfolio, we have a mix of consumers and exhibitors at MCM Comic Con shows that translates well to GamerMania and with it positioned in July, it sits well between our May and October offering.

 

What is the reason behind positioning GamerMania after E3 and SDCC, and ahead of Gamescom?

The end of July works for many reasons, with E3 usually in June and San Diego Comic Con mid-July, the industry has a lot to say and has generated the content. And while these shows give them a strong platform, London offers a gateway to the UK and onward to the wider European market.

 

Gamescom is a truly wonderful event, what GamerMania will offer is access to the UK market and a gateway to Europe with an opportunity to get news heard. We are confident that the industry will see this event as a strong platform and support our efforts to have a show that can complement Gamescom.

 

Who do you expect to see at GamerMania?

Some view key gamers, mainly the young adult male, as the focus market and a lot of shows cater for this. In some ways they are right as they are buying big franchise titles like Black Ops, Halo etc, that said, young adult females now have a huge part to play in some of the big gaming success. We must also not forget families, people now have access via tablets, phones and enhancements to platforms like Kinect, Wii and motion led titles represent an audience way beyond the hard core gamer and do I need to say Minecraft, Lego, Skylanders, Disney Infinity anyone?

 

What are the key features?

The games market is far wider than it used to be and GamerMania will be a strong mix, major platforms, PC, eSports, LAN, Indie, Online, Industry events, Developers and so on the opening day for industry to view and do business.

 

What are your aspirations for show?

We want to create a show that we and the industry can be proud of, and one that gives the industry and consumers a great experience all under one roof.

GamerMania is set to take place from 29 to 31 July 2016 at ExCeL London.

 

This article was first published in the November issue of EN. Any comments? Email Annie Byrne

Twitter Facebook Google+ LinkedIn

Related Stories

AEV publishes Size and Scale Index of Events

The Size and Scale Index of Events (SASiE) has published its latest report analysing the data collected over 2015 from the participating venues and organisers.

QEII adds £100m to economy, finds report

The QEII Centre generated £218m of gross UK expenditure in 2015/16, creating a GVA (Gross Value Added) of £100m, according to a new economic impact study.

Major changes for London Boat Show 2018

British Marine Boat Shows, organiser of the London Boat Show, has unveiled plans for some significant changes to the event for 2018, including two all-new shows within the wider event.

Elsewhere on EN

Entry is open for EN30/30 2017!

Entry is open for EN30/30 2017!

Nominations for this year’s EN Thirty Under 30 are now open, as EN looks to recognise the most talented individuals involved in the exhibition industry aged under 30.
GES to tackle charity bike race

GES to tackle charity bike race

Over the bank holiday weekend nine GES employees will be attempting to cycle the 350 miles from Amsterdam to Coventry in aid of the Help Harry Help Others charity.
Thorns secures Boat Show contract

Thorns secures Boat Show contract

Nationwide events and exhibitions hire contractor Thorns has secured a new three-year contract with Britain’s biggest boating festival, Southampton Boat Show.

EN Awards Highlights

silverstream.tv

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

Entry is open for EN30/30 2017!

Entry is open for EN30/30 2017!

Nominations for this year’s EN Thirty Under 30 are now open, as EN looks to recognise the most talented individuals involved in the exhibition industry aged under 30.
GES to tackle charity bike race

GES to tackle charity bike race

Over the bank holiday weekend nine GES employees will be attempting to cycle the 350 miles from Amsterdam to Coventry in aid of the Help Harry Help Others charity.
Thorns secures Boat Show contract

Thorns secures Boat Show contract

Nationwide events and exhibitions hire contractor Thorns has secured a new three-year contract with Britain’s biggest boating festival, Southampton Boat Show.

Latest Galleries

drp's Interactive Expo

drp's Interactive Expo

drp worked with The British Army in Education to produce an interactive exhibition stand at the national Big Bang UK Young Scientists & Engineers Fair on 15-18 March 2017 at the NEC.
Grand Designs Live 2017

Grand Designs Live 2017

The 13th edition of Media 10’s Grand Designs Live returned to ExCeL London from 29 April to 7 May, featuring more than 500 exhibitors across six key sections. Grand Designs star Kevin McCloud one again hosted the nine-day exhibition.
Insomnia60

Insomnia60

Over 50,000 video game fans from across the country descended on Birmingham’s NEC on 14-17 April for Insomnia60, the UK’s largest gaming festival.

Latest Opinions

Show or tell?

Show or tell?

Roopi Woodall, marketing manager at the QEII Centre, asks if the art of conversation on social media is dead – and how to engage with audiences if that’s the case.
You get what you ask for

You get what you ask for

Sue Berry, managing director at TimelessTime Ltd, discusses the importance of people metrics and measurable objectives.
The Anti Cyber Attack Checklist

The Anti Cyber Attack Checklist

Following the global cyber attack on 12 May, event tech supplier RefTech has compiled a checklist for individuals and companies to follow to help them reduce the risk of future attacks.