Providing the 'best experience'

Twitter Facebook Google+ LinkedIn
Having both organisers and attendees in mind when looking at new equipment or designing new solutions is of utmost importance, it’s all about improving the experiences of both. The Digital Signage is a case in point. We realised how information about schedules was distributed at shows was very limited. After researching the market, and asking ourselves ‘what do people want?’ our answer was Digital Signage. Under the brand Event Ignite, Digital Signage is the first offering completely designed for events and exhibitions. The system is still constantly evolving as we learn more about its application. “Our offering has now moved on further, from just displaying time-sensitive information, to a highly customisable product that includes lots of eye catching sponsorship opportunities. Attendees love it as everything is dynamic and more importantly, the information is accurate, time-sensitive and easy to digest. At a glance clients can find out what information they need at the time they need it. It is also great for sponsors who can get their brand in front of people outside of the normal ‘hanging banner’ approach they are used to.New partnerships What does Aztec have in store for 2015? Obviously the big news is the recent deal with Freeman, having chosen us as their preferred AV partner. Supporting them with our technical capabilities will introduce our expertise to a new client base and ensure Freeman is delivering the best service to their clients. The formation of Aztec Live also means we will be stepping outside (literally), and leading our business into new territory which is very exciting. We will also be working with IS Digital this year. This partnership will allow Aztec Events to be more involved with clients who want a more experiential offering. With IS Digital’s technology, Aztec can have more conversations about content with exhibitors and corporate clients. Both IS Digital and Aztec will then be in a position to deliver a broader choice at an earlier, conceptual stage. To support all of this, Aztec have plans to expand our sales team in 2015 and we are also working towards achieving the ISO 9001 accreditation which will ensure we continue to deliver a quality, reliable service that is backed up by a proper working process and standards. Industry challenges Taking away points from the AEO Forums in January, we understand that registry conversion is a key area for the industry. For us at Aztec, this links back to having the ability to help organisers deliver quality content to their visitors and we are keen to understand this issue more. We are sure we can help add to the ‘pull’ of an event. As Media 10’s Rob Nathan said at the Forums (and others too), content is key and we need to keep that proposition fresh for visitors in the way they experience that content too. 365 contact was also a point that was bought up at the Forums. Again, that very much relates back to how we are managing our business not only on an event by event basis but on a client basis and keep the conversation going in a regular and meaningful way throughout the year. Future thoughts Aztec had a really great 2014, we supported over 300 event exhibitions and conferences, our largest number yet. I think we will continue to see gimmicks and knee-jerk reaction products entering the market. Aztec has a lot of experience of filtering out to product that are actually going to be of use for our clients, products that achieve their objectives or address their concerns around visitor experience. Aztec’s top AV tips Wired for sound - Seminar rooms; consider the size of the room and the quality of its acoustics, whether sitting front or back. Listen. Understand what distracting noises impinge on the space (from chatting outside to air conditioning within). If it’s a large space you may need to create a gangway and position speakers to balance out the sound too. If it’s small you may just need speakers at the front corners. Space invaders - If you are projecting from the back of the room make sure your projector is the same distance away as the size of the screen you are using e.g. a 10ft screen will need a 10ft distance . Also, always allow extra space in a seminar theatre for AV equipment and the technician. This can often mean losing a few delegate seats. Content beyond walls - If you want to distribute your content beyond the seminar room to other areas, it may be better (aesthetically and for safety) to stream across the venue networks rather than running cables along floors. Avoid ‘channel crossover’ - Make sure your AV supplier has bought private radio frequencies for their microphones. This will ensure any interference (from speakers using microphones in nearby rooms) is dramatically reduced. This article was first published in the February issue of EN. Any comment? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

Ireland’s leading Exhibition Organiser is looking for a new leader

SDL Exhibitions Ltd has been organising highly successful exhibitions in Europe’s fast growing economy for over 40 years and the proprietors wish to step back from the day to day running of the business.

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.

Comexsposium to acquire organiser MFV

Comexposium Group has announced its entry into an agreement to acquire the group MFV, organiser of The Franchise Show in London.

Elsewhere on EN

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Major new event campus coming to Newcastle Gateshead

Major new event campus coming to Newcastle Gateshead

A new multi million pound, state-of-the-art entertainment arena, and conference and exhibition centre is set for the North East, as plans by Gateshead Council push forward.

Poken by GES

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Major new event campus coming to Newcastle Gateshead

Major new event campus coming to Newcastle Gateshead

A new multi million pound, state-of-the-art entertainment arena, and conference and exhibition centre is set for the North East, as plans by Gateshead Council push forward.

Latest Galleries

East of England Arena and Events Centre open day

East of England Arena and Events Centre open day

Following a refurbishment, rebrand and £4.4m investment, the East of England Arena and Events centre opened to event professionals on 21 June to explains developments at the venue and provide an insight into future plans. Guests were also treated to a once in a lifetime experience in various classic cars and more unusual vehicles.
London Dungeon Lates

London Dungeon Lates

The London Dungeons has launched a unique nighttime experience with the theme of the seven deadly sins. The adults only tour includes seven themed food offerings and a range of themed drinks.
This Morning Live

This Morning Live

Tens of thousands of fans descended on the NEC on 18-21 May for This Morning Live, to see talent from ITVs award-winning daytime programme arrive in style.

Latest Opinions

In any event...

In any event...

In his regular column, David Chalmers, Cvent ’s senior marketing director – Europe, speculates on the fate of the large trade show.
Ticking all the boxes

Ticking all the boxes

Paul Edwards, operations director at deckle edge, examines the minefield that is health and safety.
Getting social

Getting social

Michael Gietzen, MD of Identity Group, runs through the social media marketing tools available to event profs.