Providing the 'best experience'

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Having both organisers and attendees in mind when looking at new equipment or designing new solutions is of utmost importance, it’s all about improving the experiences of both. The Digital Signage is a case in point. We realised how information about schedules was distributed at shows was very limited. After researching the market, and asking ourselves ‘what do people want?’ our answer was Digital Signage. Under the brand Event Ignite, Digital Signage is the first offering completely designed for events and exhibitions. The system is still constantly evolving as we learn more about its application. “Our offering has now moved on further, from just displaying time-sensitive information, to a highly customisable product that includes lots of eye catching sponsorship opportunities. Attendees love it as everything is dynamic and more importantly, the information is accurate, time-sensitive and easy to digest. At a glance clients can find out what information they need at the time they need it. It is also great for sponsors who can get their brand in front of people outside of the normal ‘hanging banner’ approach they are used to.New partnerships What does Aztec have in store for 2015? Obviously the big news is the recent deal with Freeman, having chosen us as their preferred AV partner. Supporting them with our technical capabilities will introduce our expertise to a new client base and ensure Freeman is delivering the best service to their clients. The formation of Aztec Live also means we will be stepping outside (literally), and leading our business into new territory which is very exciting. We will also be working with IS Digital this year. This partnership will allow Aztec Events to be more involved with clients who want a more experiential offering. With IS Digital’s technology, Aztec can have more conversations about content with exhibitors and corporate clients. Both IS Digital and Aztec will then be in a position to deliver a broader choice at an earlier, conceptual stage. To support all of this, Aztec have plans to expand our sales team in 2015 and we are also working towards achieving the ISO 9001 accreditation which will ensure we continue to deliver a quality, reliable service that is backed up by a proper working process and standards. Industry challenges Taking away points from the AEO Forums in January, we understand that registry conversion is a key area for the industry. For us at Aztec, this links back to having the ability to help organisers deliver quality content to their visitors and we are keen to understand this issue more. We are sure we can help add to the ‘pull’ of an event. As Media 10’s Rob Nathan said at the Forums (and others too), content is key and we need to keep that proposition fresh for visitors in the way they experience that content too. 365 contact was also a point that was bought up at the Forums. Again, that very much relates back to how we are managing our business not only on an event by event basis but on a client basis and keep the conversation going in a regular and meaningful way throughout the year. Future thoughts Aztec had a really great 2014, we supported over 300 event exhibitions and conferences, our largest number yet. I think we will continue to see gimmicks and knee-jerk reaction products entering the market. Aztec has a lot of experience of filtering out to product that are actually going to be of use for our clients, products that achieve their objectives or address their concerns around visitor experience. Aztec’s top AV tips Wired for sound - Seminar rooms; consider the size of the room and the quality of its acoustics, whether sitting front or back. Listen. Understand what distracting noises impinge on the space (from chatting outside to air conditioning within). If it’s a large space you may need to create a gangway and position speakers to balance out the sound too. If it’s small you may just need speakers at the front corners. Space invaders - If you are projecting from the back of the room make sure your projector is the same distance away as the size of the screen you are using e.g. a 10ft screen will need a 10ft distance . Also, always allow extra space in a seminar theatre for AV equipment and the technician. This can often mean losing a few delegate seats. Content beyond walls - If you want to distribute your content beyond the seminar room to other areas, it may be better (aesthetically and for safety) to stream across the venue networks rather than running cables along floors. Avoid ‘channel crossover’ - Make sure your AV supplier has bought private radio frequencies for their microphones. This will ensure any interference (from speakers using microphones in nearby rooms) is dramatically reduced. This article was first published in the February issue of EN. Any comment? Email Annie Byrne
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