Providing the 'best experience'

Twitter Facebook Google+ LinkedIn
Having both organisers and attendees in mind when looking at new equipment or designing new solutions is of utmost importance, it’s all about improving the experiences of both. The Digital Signage is a case in point. We realised how information about schedules was distributed at shows was very limited. After researching the market, and asking ourselves ‘what do people want?’ our answer was Digital Signage. Under the brand Event Ignite, Digital Signage is the first offering completely designed for events and exhibitions. The system is still constantly evolving as we learn more about its application. “Our offering has now moved on further, from just displaying time-sensitive information, to a highly customisable product that includes lots of eye catching sponsorship opportunities. Attendees love it as everything is dynamic and more importantly, the information is accurate, time-sensitive and easy to digest. At a glance clients can find out what information they need at the time they need it. It is also great for sponsors who can get their brand in front of people outside of the normal ‘hanging banner’ approach they are used to.New partnerships What does Aztec have in store for 2015? Obviously the big news is the recent deal with Freeman, having chosen us as their preferred AV partner. Supporting them with our technical capabilities will introduce our expertise to a new client base and ensure Freeman is delivering the best service to their clients. The formation of Aztec Live also means we will be stepping outside (literally), and leading our business into new territory which is very exciting. We will also be working with IS Digital this year. This partnership will allow Aztec Events to be more involved with clients who want a more experiential offering. With IS Digital’s technology, Aztec can have more conversations about content with exhibitors and corporate clients. Both IS Digital and Aztec will then be in a position to deliver a broader choice at an earlier, conceptual stage. To support all of this, Aztec have plans to expand our sales team in 2015 and we are also working towards achieving the ISO 9001 accreditation which will ensure we continue to deliver a quality, reliable service that is backed up by a proper working process and standards. Industry challenges Taking away points from the AEO Forums in January, we understand that registry conversion is a key area for the industry. For us at Aztec, this links back to having the ability to help organisers deliver quality content to their visitors and we are keen to understand this issue more. We are sure we can help add to the ‘pull’ of an event. As Media 10’s Rob Nathan said at the Forums (and others too), content is key and we need to keep that proposition fresh for visitors in the way they experience that content too. 365 contact was also a point that was bought up at the Forums. Again, that very much relates back to how we are managing our business not only on an event by event basis but on a client basis and keep the conversation going in a regular and meaningful way throughout the year. Future thoughts Aztec had a really great 2014, we supported over 300 event exhibitions and conferences, our largest number yet. I think we will continue to see gimmicks and knee-jerk reaction products entering the market. Aztec has a lot of experience of filtering out to product that are actually going to be of use for our clients, products that achieve their objectives or address their concerns around visitor experience. Aztec’s top AV tips Wired for sound - Seminar rooms; consider the size of the room and the quality of its acoustics, whether sitting front or back. Listen. Understand what distracting noises impinge on the space (from chatting outside to air conditioning within). If it’s a large space you may need to create a gangway and position speakers to balance out the sound too. If it’s small you may just need speakers at the front corners. Space invaders - If you are projecting from the back of the room make sure your projector is the same distance away as the size of the screen you are using e.g. a 10ft screen will need a 10ft distance . Also, always allow extra space in a seminar theatre for AV equipment and the technician. This can often mean losing a few delegate seats. Content beyond walls - If you want to distribute your content beyond the seminar room to other areas, it may be better (aesthetically and for safety) to stream across the venue networks rather than running cables along floors. Avoid ‘channel crossover’ - Make sure your AV supplier has bought private radio frequencies for their microphones. This will ensure any interference (from speakers using microphones in nearby rooms) is dramatically reduced. This article was first published in the February issue of EN. Any comment? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

Movers & Shakers 26/04/17

People moves at Blitz|GES, Gallowglass, Mojo Barriers and more.

Multiplay launches event hardware rental arm  

Mutiplay, organiser of events such as MineCon, Insomnia and BRICKLIVE, has announced the launch of Multiplay Rentals, its new event hardware rental arm.

Operations Manager

Montgomery is part of the Montgomery Group, a Global Exhibition Company with over 100 years’ experience in running market leading events.

Elsewhere on EN

Movers & Shakers 26/04/17

Movers & Shakers 26/04/17

People moves at Blitz|GES, Gallowglass, Mojo Barriers and more.
RDS launches RDS Venue brand

RDS launches RDS Venue brand

Philanthropic organisation the Royal Dublin Society (RDS) has announced that RDS Venue will be launched as a separate visual identity from the main RDS brand.
Multiplay launches event hardware rental arm  

Multiplay launches event hardware rental arm  

Mutiplay, organiser of events such as MineCon, Insomnia and BRICKLIVE, has announced the launch of Multiplay Rentals, its new event hardware rental arm.

CONFEX LIVE

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

Movers & Shakers 26/04/17

Movers & Shakers 26/04/17

People moves at Blitz|GES, Gallowglass, Mojo Barriers and more.
RDS launches RDS Venue brand

RDS launches RDS Venue brand

Philanthropic organisation the Royal Dublin Society (RDS) has announced that RDS Venue will be launched as a separate visual identity from the main RDS brand.
Multiplay launches event hardware rental arm  

Multiplay launches event hardware rental arm  

Mutiplay, organiser of events such as MineCon, Insomnia and BRICKLIVE, has announced the launch of Multiplay Rentals, its new event hardware rental arm.

Latest Galleries

A sneak peak at Somerset House's new event space

A sneak peak at Somerset House's new event space

Some of the industry’s leading event organisers were treated to an exclusive preview of Somerset House’s largest and most versatile indoor event space at an open house event on 19-20 April.
EN Awards 2017

EN Awards 2017

The best of the exhibition industry were out in force on 30 March at ExCeL London for the 11th annual EN Awards.
Natural & Organic Products Europe 2017

Natural & Organic Products Europe 2017

The 2017 Natural & Organic Products Europe celebrated its 21st edition earlier this month (2-3 April) as well as attracting its biggest attendance yet to ExCeL London.

Latest Opinions

Fit for the 21st century

Fit for the 21st century

Andrew Harrison, ESSA director, says we should always fight to bring talent into the industry and encourage an appetite for success.
I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Happy to help

Happy to help

Customer service can make or break a show, warns Media 10 event director Nathan Garnett.