Staying ahead of the game

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The International Festival for Business is set to take over Liverpool for the second time, in 2016, for a truly global gathering of international reach and significance. Over three weeks in June, IFB 2016 will welcome global business leaders, international business delegates and also active investors from within the MICE industry, as new event Global Event Tech, launches as part of the festival. Event and marketing specialist, UKFE, plans to showcase the best in technology at its new show next year, with the aim of promoting the latest in digital and creative industries. Since the organiser’s launch of The Venue Expo last year, UKFE says it has recognised a growing demand for event technology as both organisers and exhibitors want to stay ahead of their competitors. The use of cutting edge technology within the events industry has continued to soar, expecting to peak in 2016. With attendee expectations consistently being raised, the presence of exciting and innovative technology is fast becoming a key indicator of success within the events and exhibitions industry. Show manager Joseph Davies tells EN: “Global Event Tech will allow a variety of event technology organisations direct access to high quality international buyers and create long lasting business partnerships that may not have been possible outside of the show.” The new event will work alongside IFB’s core ethos of creating international trade, Davies adds.  “The potential for creating a more streamlined and effective attendee experience in 2015 will be enormous, with meeting planners increasingly using specialised delegate management software, social media and dedicated event apps. “Global Event Tech is the opportunity to engage with this and communicate with tech professionals and industry leaders all over the one roof.” The show will feature leading industry exhibitors, technology providers and industry experts alongside live tech demonstrations, Q & A sessions and seminars. According to Davies, there will be a CD accredited seminar stage offering educational and inspirational features from the forefront of the event technology industry. “It’s an opportunity for UKFE to encapsulate and highlight how event technology is significantly shaping the events industry,” he explains. “It will provide a solid international foundation for exhibitors and attendees to be united with the core goal of doing business, whether that will be brokering new ventures or growing and expanding existing partnerships.”   This article was first published in the June issue of EN. Any comments? Email Annie Byrne
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