Staying ahead of the game

Twitter Facebook Google+ LinkedIn
The International Festival for Business is set to take over Liverpool for the second time, in 2016, for a truly global gathering of international reach and significance. Over three weeks in June, IFB 2016 will welcome global business leaders, international business delegates and also active investors from within the MICE industry, as new event Global Event Tech, launches as part of the festival. Event and marketing specialist, UKFE, plans to showcase the best in technology at its new show next year, with the aim of promoting the latest in digital and creative industries. Since the organiser’s launch of The Venue Expo last year, UKFE says it has recognised a growing demand for event technology as both organisers and exhibitors want to stay ahead of their competitors. The use of cutting edge technology within the events industry has continued to soar, expecting to peak in 2016. With attendee expectations consistently being raised, the presence of exciting and innovative technology is fast becoming a key indicator of success within the events and exhibitions industry. Show manager Joseph Davies tells EN: “Global Event Tech will allow a variety of event technology organisations direct access to high quality international buyers and create long lasting business partnerships that may not have been possible outside of the show.” The new event will work alongside IFB’s core ethos of creating international trade, Davies adds.  “The potential for creating a more streamlined and effective attendee experience in 2015 will be enormous, with meeting planners increasingly using specialised delegate management software, social media and dedicated event apps. “Global Event Tech is the opportunity to engage with this and communicate with tech professionals and industry leaders all over the one roof.” The show will feature leading industry exhibitors, technology providers and industry experts alongside live tech demonstrations, Q & A sessions and seminars. According to Davies, there will be a CD accredited seminar stage offering educational and inspirational features from the forefront of the event technology industry. “It’s an opportunity for UKFE to encapsulate and highlight how event technology is significantly shaping the events industry,” he explains. “It will provide a solid international foundation for exhibitors and attendees to be united with the core goal of doing business, whether that will be brokering new ventures or growing and expanding existing partnerships.”   This article was first published in the June issue of EN. Any comments? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Only one day left to get your EN Awards entries in

Only one day left to get your EN Awards entries in

Only one day left event profs! One day to make it count and enter your very best people, shows and companies into the 2017 EN Awards.
Movers & Shakers 18/01/16

Movers & Shakers 18/01/16

People moves at Inntel, Sodexo and BCD M&E and Zibrant Live!
Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.
2 Minutes with Sarah Mayo

2 Minutes with Sarah Mayo

Sarah Mayo, marketing director EMEA, Freeman and FreemanXP talks about her new role, playing golf with Westlife and the skills needed in our industry.

Latest News

Only one day left to get your EN Awards entries in

Only one day left to get your EN Awards entries in

Only one day left event profs! One day to make it count and enter your very best people, shows and companies into the 2017 EN Awards.
Movers & Shakers 18/01/16

Movers & Shakers 18/01/16

People moves at Inntel, Sodexo and BCD M&E and Zibrant Live!
Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.

Latest Galleries

London Boat Show 2017

London Boat Show 2017

Award-winning British actress Joanna Lumley OBE was on hand when the London Boat Show officially opened to crowds at ExCeL London.
NHM’s last dance with Dippy

NHM’s last dance with Dippy

The Natural History Museum hosted a New Year celebration for 600 revellers to make history and be part of the final event with the iconic Dippy the Diplodocus in the Hintze Hall.
Christmas lunch at ExCeL

Christmas lunch at ExCeL

Mash Media, ExCeL London and Brand Events came together with other industry bodies to host a festive lunch across East End London for Newham communities.

Latest Opinions

30% of Confex exhibitors are NEW

30% of Confex exhibitors are NEW

The Confex Showfloor, always a hive of activity, colour and buzz, welcomes a host of new exhibitors bringing even more pizzazz with new and unusual venues and destinations from all over the globe.
10 years in the making

10 years in the making

As the association has gone from strength to strength over the last 10 years, Andrew Harrison, ESSA director talks achievements, expertise and knowledge.
The Dealmaker in January

The Dealmaker in January

Steve Monnington of Mayfield Media Strategies runs the rule over the latest global exhibition deals.