Staying ahead of the game

Twitter Facebook Google+ LinkedIn
The International Festival for Business is set to take over Liverpool for the second time, in 2016, for a truly global gathering of international reach and significance. Over three weeks in June, IFB 2016 will welcome global business leaders, international business delegates and also active investors from within the MICE industry, as new event Global Event Tech, launches as part of the festival. Event and marketing specialist, UKFE, plans to showcase the best in technology at its new show next year, with the aim of promoting the latest in digital and creative industries. Since the organiser’s launch of The Venue Expo last year, UKFE says it has recognised a growing demand for event technology as both organisers and exhibitors want to stay ahead of their competitors. The use of cutting edge technology within the events industry has continued to soar, expecting to peak in 2016. With attendee expectations consistently being raised, the presence of exciting and innovative technology is fast becoming a key indicator of success within the events and exhibitions industry. Show manager Joseph Davies tells EN: “Global Event Tech will allow a variety of event technology organisations direct access to high quality international buyers and create long lasting business partnerships that may not have been possible outside of the show.” The new event will work alongside IFB’s core ethos of creating international trade, Davies adds.  “The potential for creating a more streamlined and effective attendee experience in 2015 will be enormous, with meeting planners increasingly using specialised delegate management software, social media and dedicated event apps. “Global Event Tech is the opportunity to engage with this and communicate with tech professionals and industry leaders all over the one roof.” The show will feature leading industry exhibitors, technology providers and industry experts alongside live tech demonstrations, Q & A sessions and seminars. According to Davies, there will be a CD accredited seminar stage offering educational and inspirational features from the forefront of the event technology industry. “It’s an opportunity for UKFE to encapsulate and highlight how event technology is significantly shaping the events industry,” he explains. “It will provide a solid international foundation for exhibitors and attendees to be united with the core goal of doing business, whether that will be brokering new ventures or growing and expanding existing partnerships.”   This article was first published in the June issue of EN. Any comments? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Mash TV goes live

Mash TV goes live

Mash Media has launched a new online video service.
Tonight… The EN Awards!

Tonight… The EN Awards!

It’s finally here! The biggest night of the exhibition industry calendar will take place at ExCeL London tonight, starting at 6pm.
Rebrand and new name for Harrogate International Centre

Rebrand and new name for Harrogate International Centre

Harrogate International Centre will drop its current name and logo from April 2017, going under the new name of Harrogate Convention Centre.

CONFEX LIVE

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

Mash TV goes live

Mash TV goes live

Mash Media has launched a new online video service.
Tonight… The EN Awards!

Tonight… The EN Awards!

It’s finally here! The biggest night of the exhibition industry calendar will take place at ExCeL London tonight, starting at 6pm.
Rebrand and new name for Harrogate International Centre

Rebrand and new name for Harrogate International Centre

Harrogate International Centre will drop its current name and logo from April 2017, going under the new name of Harrogate Convention Centre.

Latest Galleries

MOI Global reigns supreme at agency bake-off

MOI Global reigns supreme at agency bake-off

B2B creative agency MOI Global triumphed at ExCeL London’s annual Great Agency Bake Off, which took place on 23 March.
London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.

Latest Opinions

Smoke and mirrors

Smoke and mirrors

James Moffat, head of event websites at LiveBuzz, shines a light on the smoke and mirrors surrounding SEO for websites.
This time, it’s personal

This time, it’s personal

Christine Martin, marketing director EMEA at GES, discusses how the live events industry can get ahead of the mass customisation curve.
The price of free speech?

The price of free speech?

RefTech’s Simon Clayton says letting speakers pay to host sessions might work once, but in the long term visitors will feel disappointed and duped.