Strategic partnerships

Twitter Facebook Google+ LinkedIn
As 2015 dawns upon us, companies in the events industry are doing all they can to stand out – growing into new offices and launching new products. It seems as though Eventsforce has gone one step further to expand the firm’s education offering with its new partnership with Coventry University. The university is introducing Eventsforce event management software learning as part of its curriculum for event management students who will become ‘Eventsforce certified’ on completion of the course. “Strategic partnerships with complementary organisations are a big part of how we like to operate at Eventsforce,” Eventsforce CEO George Sirius tells EN. “There has been much talk of event management graduates not being ‘industry ready’ when they come to the market place and that is something we at Eventsforce are keen to address from a technology perspective.” The London-based company has been running for ten years now, with a very loyal client base, Sirius informs. “Our clients see us as a partner rather than just as a supplier. We take time to understand the industry our clients are operating in and work to find something that is right for them. Consequently we have strong, long-term relationships.” From agency, association, corporate and PCO backgrounds, Eventsforce has a broad mix of clients and in the last 12 months has supported events for Schroders, Wellcome Trust, Centrica and the Liberal Democrats. Its three main products Eventsforce Event Management, Eventsforce Abstracts and Eventsforce Awards can be closely integrated into a wide range of technologies working together. The firm also has Eventsforce Inc., a subsidiary of Eventsforce Ltd, based in Denver, Colorado. “The way we’ve built Eventsforce allows for a high degree of flexibility in how our solutions are implemented and integrated. We’ve worked hard to develop a system that will help event organisers in all aspects involved in running events. “This means that rather than simply focusing on one area, such as event registration, Eventsforce can assist with the planning process, pre-event marketing, data collection, analysis and post-event reporting. We understand how vitally important it is for planners to demonstrate a tangible ROI from their events, so work closely with each client to create a solution that does exactly that.”  In another strategic partnership, the event management software provider has linked up with Zerista, an event app platform that powers customer centric events, to bring an integrated event management and mobile app platform to serve Europe and North America.  By combining its expertise, the companies say organisers can benefit from a platform that delivers customisable event experiences across desktops and mobile devices.  “While technology will continue to develop at light speed, I feel the core components of what makes an event successful will remain the same,” he emphasises. “Organisers will still be looking to create valuable experiences for their delegates and present a positive ROI after the event. The tools available to planners, both in terms of the live event and the management, will continue to evolve and at Eventsforce our solutions will play a leading role in driving these changes forward and shaping the future of the events industry.” This article was first published in the January issue of EN. Any comments? Email Annie Byrne
Twitter Facebook Google+ LinkedIn

Related Stories

Ripping up the rule book

Automechanika is a well-known global brand, so what happened when it launched in the UK?

Ireland’s leading Exhibition Organiser is looking for a new leader

SDL Exhibitions Ltd has been organising highly successful exhibitions in Europe’s fast growing economy for over 40 years and the proprietors wish to step back from the day to day running of the business.

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.

Elsewhere on EN

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Major new event campus coming to Newcastle Gateshead

Major new event campus coming to Newcastle Gateshead

A new multi million pound, state-of-the-art entertainment arena, and conference and exhibition centre is set for the North East, as plans by Gateshead Council push forward.

Poken by GES

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Major new event campus coming to Newcastle Gateshead

Major new event campus coming to Newcastle Gateshead

A new multi million pound, state-of-the-art entertainment arena, and conference and exhibition centre is set for the North East, as plans by Gateshead Council push forward.

Latest Galleries

East of England Arena and Events Centre open day

East of England Arena and Events Centre open day

Following a refurbishment, rebrand and £4.4m investment, the East of England Arena and Events centre opened to event professionals on 21 June to explains developments at the venue and provide an insight into future plans. Guests were also treated to a once in a lifetime experience in various classic cars and more unusual vehicles.
London Dungeon Lates

London Dungeon Lates

The London Dungeons has launched a unique nighttime experience with the theme of the seven deadly sins. The adults only tour includes seven themed food offerings and a range of themed drinks.
This Morning Live

This Morning Live

Tens of thousands of fans descended on the NEC on 18-21 May for This Morning Live, to see talent from ITVs award-winning daytime programme arrive in style.

Latest Opinions

Going all out

Going all out

Lee Moulson, regional head of sales at Cheltenham Racecourse and the South West region of The Jockey Club, says seeing a client’s beaming smile cannot be bettered.
In any event...

In any event...

In his regular column, David Chalmers, Cvent ’s senior marketing director – Europe, speculates on the fate of the large trade show.
Ticking all the boxes

Ticking all the boxes

Paul Edwards, operations director at deckle edge, examines the minefield that is health and safety.