Strategic partnerships

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As 2015 dawns upon us, companies in the events industry are doing all they can to stand out – growing into new offices and launching new products. It seems as though Eventsforce has gone one step further to expand the firm’s education offering with its new partnership with Coventry University. The university is introducing Eventsforce event management software learning as part of its curriculum for event management students who will become ‘Eventsforce certified’ on completion of the course. “Strategic partnerships with complementary organisations are a big part of how we like to operate at Eventsforce,” Eventsforce CEO George Sirius tells EN. “There has been much talk of event management graduates not being ‘industry ready’ when they come to the market place and that is something we at Eventsforce are keen to address from a technology perspective.” The London-based company has been running for ten years now, with a very loyal client base, Sirius informs. “Our clients see us as a partner rather than just as a supplier. We take time to understand the industry our clients are operating in and work to find something that is right for them. Consequently we have strong, long-term relationships.” From agency, association, corporate and PCO backgrounds, Eventsforce has a broad mix of clients and in the last 12 months has supported events for Schroders, Wellcome Trust, Centrica and the Liberal Democrats. Its three main products Eventsforce Event Management, Eventsforce Abstracts and Eventsforce Awards can be closely integrated into a wide range of technologies working together. The firm also has Eventsforce Inc., a subsidiary of Eventsforce Ltd, based in Denver, Colorado. “The way we’ve built Eventsforce allows for a high degree of flexibility in how our solutions are implemented and integrated. We’ve worked hard to develop a system that will help event organisers in all aspects involved in running events. “This means that rather than simply focusing on one area, such as event registration, Eventsforce can assist with the planning process, pre-event marketing, data collection, analysis and post-event reporting. We understand how vitally important it is for planners to demonstrate a tangible ROI from their events, so work closely with each client to create a solution that does exactly that.”  In another strategic partnership, the event management software provider has linked up with Zerista, an event app platform that powers customer centric events, to bring an integrated event management and mobile app platform to serve Europe and North America.  By combining its expertise, the companies say organisers can benefit from a platform that delivers customisable event experiences across desktops and mobile devices.  “While technology will continue to develop at light speed, I feel the core components of what makes an event successful will remain the same,” he emphasises. “Organisers will still be looking to create valuable experiences for their delegates and present a positive ROI after the event. The tools available to planners, both in terms of the live event and the management, will continue to evolve and at Eventsforce our solutions will play a leading role in driving these changes forward and shaping the future of the events industry.” This article was first published in the January issue of EN. Any comments? Email Annie Byrne
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