Supplier and demand

Twitter Facebook Google+ LinkedIn
Exhibition contractor Global Experience Specialists (GES) recently announced a number of substantial contract wins exclusively with Exhibition News. These deals with leading organisers in the UK and overseas have a combined estimated value of £35 million over four years. Indeed, the deal with organisers i2i – which will see GES provide shell scheme, electrics, furniture, carpets, graphics and logistics – is likely to be the largest ever signed for supply in the UK. Logistics is at the heart of GES’ new deal with UBM Live, and is described as “a game changer” by GES executive chairman EMEA Nick Marshall. “We see this as another platform in our drive to offer a seamless service to our customers,” said Marshall. “In Germany, for example, we have expanded our capability significantly to meet our customers’ expectations and this is also part of our desire to deliver a complete service wherever they choose to locate a show.” Emphasising the global aspect of the business, GES will work internationally for UBM Live as official logistics provider on 14 events in the UK, Germany and The Netherlands. In the UAE, GES has also signed a two-year deal with PennWell Corporation.  Back in the UK, GES will also deliver eight shows for CloserStill Media from 2014-17, four of which will be new shows for the contractor, while Imago Techmedia has also renewed a three-year contract. GES will also deliver 100 per cent of IFE for Fresh Montgomery in 2014 and 2015, up from 50 per cent. On a site visit to the company HQ in Coventry, the scale and scope of GES’ operations is impressive. At any one time, GES may be delivering services for 20 shows from this hub which is so much more than a depot. If you think this is just some windowless warehouse piled high with shell scheme and carpet, think again. There are mountainous supplies, of course, but there are also many extra services going on, adding value to clients as well as substantial contributions to the bottom line. Two areas stick out. Firstly, the sale, design and delivery of custom stands is a considerable and natural area of growth that provides exhibitors with a turnkey solution from someone close to the show – and therefore aware of the possibilities and limitations. There are now dedicated teams at GES that are rapidly and successfully building this side of the service. The other aspect that may have some other specialist suppliers concerned is the provision of top-quality, large scale graphics. Is this another sign of GES becoming full service? “The services we deliver to organisers and exhibitors is driven by giving each of them the best support we can to ensure they both get the most from a show,” said GES managing director UK, Andy Gibb. “As we develop each stream – graphics, logistics, registration, shell scheme, floor coverings, electrics, data, etc, it is inevitable that we will offer a full range of services. So, in short, yes.”It’s probably fair to say that GES has upped its game in recent months, spurred no doubt by the arrival of (fellow Americans) Freeman on the UK scene. Is this what is currently driving GES forward? “Competition is always good as it keeps everyone sharp and focused on delivering the very best for our customers,” said Gibb. “As a business, GES knows where it’s going and it is focused on delivering its own plans rather than watching the move of every competitor in the market. However, we believe that we have developed world leading services in line with our customers’ needs, and we are continually innovating to keep ahead.” When it comes to branching out beyond UK borders, GES says it is taking the lead from pioneering UK organisers, as well as acknowledging emerging hubs like the UAE. “GES moved into the Middle East in 2007 to provide venue services to ADNEC, this was followed by the launch of contracting services in 2009,” said Marshall. “We have built a strong presence in the Middle East because it is a very attractive market, it is active and growing. It is also the meeting place for corporates, exhibitions and meetings, as well as the place where east and west come together.” “We’re always looking at new and growing markets, the point is we need to develop the best footprint to serve our customers.” When it comes to serving organisers breaking new ground, Gibb says GES wants to move with its partners when they geoclone a show. “That can mean that we choose to develop a complete operation in country, or it may be more appropriate to establish a management office and local partnerships,” said Gibb. “All of which means we can manage the customer relationship in one country and deliver within the country where the show is located. The customer benefits from a consistent approach and level of service wherever they may be located.” A truly global outlook, then, from GES. And with registration also adding to the array of services available, these are exciting times in Coventry and beyond. This was first published in the November issue of EN. Any comments? Email exhibitionnews@mashmedia.net
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.
ESSA partners with Department for International Trade

ESSA partners with Department for International Trade

The Event Supplier and Services Association (ESSA) has announced it has entered into a partnership with the Department for International Trade (DIT) aimed at giving members resources for overseas trading.
Hiring companies announced for The Eventice

Hiring companies announced for The Eventice

Apprentice-style competition The Eventice has announced that Bluehat Group, Artexis Easyfairs and Identity Group will be offering event industry roles to the winners.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.
2 Minutes with Sarah Mayo

2 Minutes with Sarah Mayo

Sarah Mayo, marketing director EMEA, Freeman and FreemanXP talks about her new role, playing golf with Westlife and the skills needed in our industry.

Latest News

Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.
ESSA partners with Department for International Trade

ESSA partners with Department for International Trade

The Event Supplier and Services Association (ESSA) has announced it has entered into a partnership with the Department for International Trade (DIT) aimed at giving members resources for overseas trading.
Hiring companies announced for The Eventice

Hiring companies announced for The Eventice

Apprentice-style competition The Eventice has announced that Bluehat Group, Artexis Easyfairs and Identity Group will be offering event industry roles to the winners.

Latest Galleries

London Boat Show 2017

London Boat Show 2017

Award-winning British actress Joanna Lumley OBE was on hand when the London Boat Show officially opened to crowds at ExCeL London.
NHM’s last dance with Dippy

NHM’s last dance with Dippy

The Natural History Museum hosted a New Year celebration for 600 revellers to make history and be part of the final event with the iconic Dippy the Diplodocus in the Hintze Hall.
Christmas lunch at ExCeL

Christmas lunch at ExCeL

Mash Media, ExCeL London and Brand Events came together with other industry bodies to host a festive lunch across East End London for Newham communities.

Latest Opinions

10 years in the making

10 years in the making

As the association has gone from strength to strength over the last 10 years, Andrew Harrison, ESSA director talks achievements, expertise and knowledge.
The Dealmaker in January

The Dealmaker in January

Steve Monnington of Mayfield Media Strategies runs the rule over the latest global exhibition deals.
‘We are the torchbearers’

‘We are the torchbearers’

Julian Agostini, Mash Media MD, on the importance of sticking to your guns and not making excuses.