The appliance of Science: Gadget Show Live

Twitter Facebook Google+ LinkedIn
Look back at predictions for the must-have gadget items of 2009 and you’ll find many that have been embraced by the mainstream today. Making their debuts about 36 months ago were the Wii Motion Plus, Windows 7, the iPhone 3GS, the Android phone and the wireless Apple mouse.In a similar fashion and over the same timeframe, Gadget Show Live has gone from strength to strength, more than trebling its visitor numbers in its first three editions. Turn the clock back to its first outing at The NEC in 2009, and 30,646 visitors and 154 exhibitors promoted the latest in computing, photography, mobile communications, gaming, home entertainment and in-car technology. As EN went to press, final visitor numbers for 2012 had not been revealed, but organiser Upper Street Events was expecting well in excess of the 104,759 attendees who came to the 2011 show. Last year’s figures were a considerable increase from the 66,114 visitors in 2010. This year’s event ran from 11 to 15 April. Show director Matt Hodgins said the consumer event, launched off the back of a successful TV programme on Channel Five, has developed significantly in its relatively short lifespan. Hodgins, who is currently walking 300 miles from The NEC to Excel London to raise money for leukaemia and lymphoma research, took time out from resting his aching feet to answer a few questions on the history of the show. “This was our fourth year and we have grown from 30,000 visitors and two halls to 100,000 people across seven with stacks of new interactive features,” he said. “Gadget Show Live 2012 really has raised the bar as the biggest consumer tech show in the UK. Clearly the public still love their gadgets, now more than ever, despite the economic climate.” Hodgins said the show had 270 exhibitors, up from 256 in 2011. He believes it again topped the 100,000 mark this year, boosted by an extra 2,000 seats in the Super Theatre, which had a 6,500 capacity for every performance. The Super Theatre saw presenters Suzi Perry, Jason Bradbury, Jon Bentley, Ortis Deley and Pollyanna Woodward deliver an hour-long show three times a day featuring presenter challenges, stunts, mass participation activities and opportunities for the audience to win prizes. Hodgins explained many of the show’s new features were aimed to give visitors more of a feeling of being part of the TV programme. These included presenting with an autocue to taking on highwire and zip-wire challenges. “The addition of a new zones including one for musical instruments has also broadened the appeal of the show,” he said. Last year saw the launch of The Gadget Show Live Professional, which gave trade buyers the opportunity to test the latest tech products and services. “The GSL Professional was developed to provide a UK platform for exhibitors to launch products, only previously seen at shows like CES in the US, giving many visitors the chance to see products first hand for the first time,” said Hodgins. “It aimed to attract an audience of electronics retailers, as well as those responsible for procurement of any form of technology or gadgetry for use in their business or organisation.” Last year also saw the introduction of the HUB Theatre. “Visitors had the chance to take part in free seminars and presentations dealing with everything from new products for retail through to future technology that will revolutionise our lives over the next ten years,” said Hodgins. This year’s HUB Theatre hosted pop star 50 Cent, who attended Gadget Show Live to launch his SMS Audio headphones. Looking ahead to 2013, the show director said the event is operating from a position of strength, with a large audience that spends a long time onsite and a significant amount of money on products. “We will look to concentrate on delivering a better experience every year, constantly improving the quality and diversity of products launched in the UK,” Hodgins said. Neuro-technology products such as latex clothing that lights up and undresses you according to your level of concentration, a 3D racing simulator, and a £1,899 battery powered one-wheel vehicle that can reach speeds of up to 12mph by the driver leaning forward to accelerate, were some of the more eye-catching products on display. “The show combines a huge variety of tech and gadgetry for everyone – not just those ultra enthusiasts, but everyone with a bit of interest in the latest gadgets to improve their lives,” said Hodgins. “We’re aiming to expand the show even further for 2013, while remaining true to keeping it the best place to see, try, and buy the best technology of today and tomorrow.” One doesn’t need a hi-tech gizmo to work out that the show will deliver on this prediction. This was first published in the May edition of Exhibition News. Any comments? Email exhibitionnews@mashmedia.net
Twitter Facebook Google+ LinkedIn

Related Stories

AEV publishes Size and Scale Index of Events

The Size and Scale Index of Events (SASiE) has published its latest report analysing the data collected over 2015 from the participating venues and organisers.

SMG Europe appointed operator of AECC

Aberdeen City Council has appointed venue operator SMG Europe to manage the existing Aberdeen Exhibition and Conference Centre (AECC) ahead of the move to its new purpose-built home in 2019.

QEII adds £100m to economy, finds report

The QEII Centre generated £218m of gross UK expenditure in 2015/16, creating a GVA (Gross Value Added) of £100m, according to a new economic impact study.

Elsewhere on EN

Aztec partners with AEO for Masterclass events

Aztec partners with AEO for Masterclass events

Aztec Events has signed an agreement to be official AV provider for the AEO Masterclass events taking place in Birmingham and London in 2017.
StocExpo Europe celebrates successful 2017 edition  

StocExpo Europe celebrates successful 2017 edition  

StocExpo Europe, the international event for the tank terminal industry, is celebrating an eight per cent rise in visitors following its 2017 Rotterdam edition.
Making Pharmaceuticals to move to Ricoh Arena

Making Pharmaceuticals to move to Ricoh Arena

Pharmaceutical exhibition and conference Making Pharmaceuticals is moving to the Ricoh Arena this month, and is set to be the largest event of its kind to date.

CONFEX LIVE

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

Aztec partners with AEO for Masterclass events

Aztec partners with AEO for Masterclass events

Aztec Events has signed an agreement to be official AV provider for the AEO Masterclass events taking place in Birmingham and London in 2017.
StocExpo Europe celebrates successful 2017 edition  

StocExpo Europe celebrates successful 2017 edition  

StocExpo Europe, the international event for the tank terminal industry, is celebrating an eight per cent rise in visitors following its 2017 Rotterdam edition.
Making Pharmaceuticals to move to Ricoh Arena

Making Pharmaceuticals to move to Ricoh Arena

Pharmaceutical exhibition and conference Making Pharmaceuticals is moving to the Ricoh Arena this month, and is set to be the largest event of its kind to date.

Latest Galleries

A sneak peak at Somerset House's new event space

A sneak peak at Somerset House's new event space

Some of the industry’s leading event organisers were treated to an exclusive preview of Somerset House’s largest and most versatile indoor event space at an open house event on 19-20 April.
EN Awards 2017

EN Awards 2017

The best of the exhibition industry were out in force on 30 March at ExCeL London for the 11th annual EN Awards.
Natural & Organic Products Europe 2017

Natural & Organic Products Europe 2017

The 2017 Natural & Organic Products Europe celebrated its 21st edition earlier this month (2-3 April) as well as attracting its biggest attendance yet to ExCeL London.

Latest Opinions

I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Happy to help

Happy to help

Customer service can make or break a show, warns Media 10 event director Nathan Garnett.
Smoke and mirrors

Smoke and mirrors

James Moffat, head of event websites at LiveBuzz, shines a light on the smoke and mirrors surrounding SEO for websites.