The game is on

Jill Ubdegrove, event manager for Massive Events, tells the story of how a last minute celebrity addition can shake up a show.

Twitter Facebook Google+ LinkedIn
Magnifying-glass-map-stock-new-resized.jpg

It was Monday afternoon, and Sherlocked, the Sherlock convention, opened on the Friday evening.

 

The schedule was published and the visitors were excitedly planning their weekend. We had announced more than 10 guests, photo shoots, talk schedules were confirmed and actual sets and costumes had been acquired. Ten months of hard work had resulted in a carefully constructed official event celebrating popular BBC TV show Sherlock, organised in association with Hartswood Films.

 

This was the second time we had run this particular event, and we felt confident that with the guests, the programming that was in place and the content on show, that the event would satisfy the biggest of fans.

 

Then, in one email, everything changed. It was the sort of message that makes you do a double take from excitement and panic in equal measure. It simply said: “Mr Cumberbatch wants to attend”.

 

You can hardly say no to an email like that, and I can confidently say at no point was that ever a consideration.

 

After a few hysterical moments of laughter and disbelief, we immediately set to working out how, in less than four days, we could make this work. Discarding what had already been published and confirmed, we needed to make the announcement as soon as possible, look at the on-the-day considerations (including almost doubling the size of our keynote theatre), and make a total schedule change to accommodate our new guest.

 

We had Benedict for one day, and he was not in London. We had the choice of either picking him up by car, meaning he would arrive mid-morning, reducing his time at the event, or we could consider a 35-minute helicopter journey. Of course we opted for the helicopter – expensive and extravagant but ensuring more of his time at the event.

 

So, in less than four days, we met the challenge with long nights and a lot of teamwork. We pulled it off and up to 2,500 fans got to meet the man himself, thanks to our last minute frenzied efforts, Sherlock’s not the only expert at problem solving!

 

Do you have any examples of crisis management #eventprofs? Email nmacdonald@mashmedia.net.

Twitter Facebook Google+ LinkedIn

Related Stories

Ripping up the rule book

Automechanika is a well-known global brand, so what happened when it launched in the UK?

Ireland’s leading Exhibition Organiser is looking for a new leader

SDL Exhibitions Ltd has been organising highly successful exhibitions in Europe’s fast growing economy for over 40 years and the proprietors wish to step back from the day to day running of the business.

Comexsposium to acquire organiser MFV

Comexposium Group has announced its entry into an agreement to acquire the group MFV, organiser of The Franchise Show in London.

Elsewhere on EN

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Major new event campus coming to Newcastle Gateshead

Major new event campus coming to Newcastle Gateshead

A new multi million pound, state-of-the-art entertainment arena, and conference and exhibition centre is set for the North East, as plans by Gateshead Council push forward.

Poken by GES

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Major new event campus coming to Newcastle Gateshead

Major new event campus coming to Newcastle Gateshead

A new multi million pound, state-of-the-art entertainment arena, and conference and exhibition centre is set for the North East, as plans by Gateshead Council push forward.

Latest Galleries

East of England Arena and Events Centre open day

East of England Arena and Events Centre open day

Following a refurbishment, rebrand and £4.4m investment, the East of England Arena and Events centre opened to event professionals on 21 June to explains developments at the venue and provide an insight into future plans. Guests were also treated to a once in a lifetime experience in various classic cars and more unusual vehicles.
London Dungeon Lates

London Dungeon Lates

The London Dungeons has launched a unique nighttime experience with the theme of the seven deadly sins. The adults only tour includes seven themed food offerings and a range of themed drinks.
This Morning Live

This Morning Live

Tens of thousands of fans descended on the NEC on 18-21 May for This Morning Live, to see talent from ITVs award-winning daytime programme arrive in style.

Latest Opinions

Going all out

Going all out

Lee Moulson, regional head of sales at Cheltenham Racecourse and the South West region of The Jockey Club, says seeing a client’s beaming smile cannot be bettered.
In any event...

In any event...

In his regular column, David Chalmers, Cvent ’s senior marketing director – Europe, speculates on the fate of the large trade show.
Ticking all the boxes

Ticking all the boxes

Paul Edwards, operations director at deckle edge, examines the minefield that is health and safety.