Top apps for exhibitions

Twitter Facebook Google+ LinkedIn
Apps are mobile applications that can be downloaded and run on smartphones such as the iPhone, BlackBerry or Google Android. Some sources estimate there are over 300,000 apps available on the iTunes directory alone. And this does not take into account apps created for other devices. Smartphones sales jumped nearly 50 per cent in the first quarter of 2010, equating to around 53m phones.The following apps can either be found at the iTunes store or BlackBerry and Android alternatives, or can be custom-made for events. Those listed below are free or under £10. 1.  Follow Me: If you are heading to one of the various tradeshows around the globe, either as an exhibitor or visitor, you might want to check out this app. Designed specifically for the tradeshow industry, it features real-time show alerts and interactive floor maps. A user can schedule tradeshow information while travelling to the show or download it to the phone for later reference. Exhibitor information can also be downloaded to prevent a user from having to carry marketing materials and brochures around the show.2.  Showguide: lets users go paperless, allowing a conference or tradeshow organiser to increase its ‘green’ credentials. This app allows an organiser to upload venue maps, course work, session papers and exhibitor pamphlets, which can be downloaded.3. Business Card Reader: allows users to take a photo of a new business card handed to you on the spot to store digitally. The text recognition software built into the app will import your contact’s details into your address book. A built-in browser allows users to import LinkedIn profile details as well.4. Ustream Live Broadcaster: This live interactive broadcasting platform can be used to run live demonstrations and press announcements via the app, which can then be watched by those onsite and offsite. It allows you to share the presentations on Twitter and Facebook social networks as well.5. Digital Collateral (DC) Scanner: allows visitors to collect information about a certain exhibitor by scanning a barcode at a tradeshow. One scanned, all product information such as brochures are sent in digital form to the user’s phone to be read later. 6. Bump: allows a user to exchange contact information with a literal ‘knuckle bump’. When both user’s apps are open and contact has been made contact information is automatically exchanged on each other’s iPhone.7. iLead: claims to be the world’s first lead retrieval app. It enables exhibitors to collect tradeshow leads and includes features such as notes, surveys and qualifiers exhibitors. 8. Square: For those that take payments at tradeshows, Square is a free payment system app that sends a geo-tagged receipt to the customer in real-time after the transaction is complete. It accepts all major credit cards on your iPhone, iPad or iPod touch with no contract, monthly fees or merchant account required. Once you sign up, the user receives a free Square credit card reader in the mail and it meets all industry-standard security practices to ensure safety for the user and customer. Tired of losing receipts, forgetting what they were for and holding them in your wallet until your return after a tradeshow? These two apps that could solve this dilemma: 9.  Gorilla Expense: is a combination of the online Gorilla Expense system and a mobile application. When you pay for an expensable item while travelling, take a photo of the receipt, edit a few details about the expense and it will be added to your account for later when you are in the office or on a computer. The service can also be customised to automate the reporting process, restrict expenses that infringe the company’s policy and handle foreign currencies. It costs US$10-50 per person, depending on how many employees from the same company buy the software. 10.  Expensify: is an Android app which allows users to import receipts directly from their credit card, converting it into a sendable PDF report. A business traveller can also log mileage, upload photos of receipts like Gorilla Expense and add cash expenses while on-the-go. It allows a user to link a card or bank account so they can track spending. 11.  EventGenie: is a customised app for organisers, which provides a secure programme for messaging and a personalised agenda by highlighting certain sessions for delegates. From an organiser’s perspective, it also allows visitor behaviour analysis enabling them to maximise event revenue. The My Event tool allows delegates to record notes, voice memos, photos and videos as well as download exhibitor brochures and speaker slides. Tickets or passes for events can be issued electronically through this app which also offers delegates the option to scan in business cards. It also has multi-lingual support. Any recommendations? Email sarah@mashmedia.net
Twitter Facebook Google+ LinkedIn

Related Stories

Students: Pests or guests?

It’s a question all organisers have to address – what should my show’s relationship with students look like?

AEO and SISO launch Independent Organiser Network

The Association of Event Organisers (AEO) and the Society of Independent Show Organizers (SISO) have entered into a reciprocity agreement following a meeting between their members last month.

Future releases interim results

Group revenue is up for media platform Future plc, which has released its financial results for the six-month period ending 31 March 2017.

Elsewhere on EN

AEO and SISO launch Independent Organiser Network

AEO and SISO launch Independent Organiser Network

The Association of Event Organisers (AEO) and the Society of Independent Show Organizers (SISO) have entered into a reciprocity agreement following a meeting between their members last month.
BRICKLIVE to partner with Toys R Us

BRICKLIVE to partner with Toys R Us

Lego event BRICKLIVE has announced a new partnership with toy megastore chain Toys R Us, which will be hosting a pop-up at the show.
First five shows confirmed for Farnborough

First five shows confirmed for Farnborough

National Pet Show, Home Building & Renovating and more have been confirmed by Farnborough International Exhibition & Conference Centre, which will open in early 2018.

EN Awards Highlights

silverstream.tv

Most read Stories

Building emerald cities

Building emerald cities

From Malaria to Blenheim, through to UBM, Jane Risby-Rose – the 20-year story of her yellow brick road industry journey.
Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
5 top marketing tips from AEO Forums 2016

5 top marketing tips from AEO Forums 2016

Looking to the future and learning from the past at AEO Forums 2016.

Latest News

AEO and SISO launch Independent Organiser Network

AEO and SISO launch Independent Organiser Network

The Association of Event Organisers (AEO) and the Society of Independent Show Organizers (SISO) have entered into a reciprocity agreement following a meeting between their members last month.
BRICKLIVE to partner with Toys R Us

BRICKLIVE to partner with Toys R Us

Lego event BRICKLIVE has announced a new partnership with toy megastore chain Toys R Us, which will be hosting a pop-up at the show.
First five shows confirmed for Farnborough

First five shows confirmed for Farnborough

National Pet Show, Home Building & Renovating and more have been confirmed by Farnborough International Exhibition & Conference Centre, which will open in early 2018.

Latest Galleries

Grand Designs Live 2017

Grand Designs Live 2017

The 13th edition of Media 10’s Grand Designs Live returned to ExCeL London from 29 April to 7 May, featuring more than 500 exhibitors across six key sections. Grand Designs star Kevin McCloud one again hosted the nine-day exhibition.
Insomnia60

Insomnia60

Over 50,000 video game fans from across the country descended on Birmingham’s NEC on 14-17 April for Insomnia60, the UK’s largest gaming festival.
A sneak peak at Somerset House's new event space

A sneak peak at Somerset House's new event space

Some of the industry’s leading event organisers were treated to an exclusive preview of Somerset House’s largest and most versatile indoor event space at an open house event on 19-20 April.

Latest Opinions

Show or tell?

Show or tell?

Roopi Woodall, marketing manager at the QEII Centre, asks if the art of conversation on social media is dead – and how to engage with audiences if that’s the case.
You get what you ask for

You get what you ask for

Sue Berry, managing director at TimelessTime Ltd, discusses the importance of people metrics and measurable objectives.
The Anti Cyber Attack Checklist

The Anti Cyber Attack Checklist

Following the global cyber attack on 12 May, event tech supplier RefTech has compiled a checklist for individuals and companies to follow to help them reduce the risk of future attacks.