Upgrading the event experience

How do you connect people and share knowledge? EN hears from digital event solution, Goomeo on putting a community at the heart of an event.

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Organisers are constantly on the lookout for ways in which to connect their visitors and exhibitors at their next event, as well as looking at how to keep them engaged.

 

“It ’s all about upgrading the experience people have at an event,” says Florian Courgenouil, Goomeo marketing director.

 

“Put visitors and exhibitors in contact at a tradeshow, make it easier to share knowledge at a congress or help employees adopt company strategy at a corporate event.”

 

Whether you are an exhibitor, visitor or a speaker, you will have your own objectives when participating with an event, he adds.

 

In its mobile app and intuitive platform, Goomeo enables event professionals to manage the mobile and online services they need for the participants of their events.

 

“We offer different services to each category within the same mobile app to fit to their needs. For example, you can hide or lock some content and features depending on who is using the app,” says Courgenouil. “And I think this is definitely one of the main differentiators,”

 

Founded in Limoges, France in 2010 by CEO Franck Auzanneau and CTO Ludovic Mingot, Goomeo has become a leader in France and is now operating in more than 20 countries with a 10-native languages solution.

 

The firm has recently opened representative offices in London and Montreal, providing connected services dedicated to events management in trade shows, conventions, conferences and corporate events.

 

Networking

 

It’s more than just a keyword for the firm, adds Courgenoui.

 

“It is the idea that drives our developments. Networking is what defines events and this is why we have been innovating ultimately with our in-app lead retrieval, our networking module and our meeting manager.”

 

Courgenoui says the best way to work with clients is to work close to them and close to their needs.

 

“We are experts of the events industry and this gives us legitimacy and credibility.

 

“We don’t sell our platform and services; we try to answer the issues our clients are facing regarding digital, networking and customer service.”

 

However, one of the common challenges found in the events industry is with innovation. “Most of the organisers know now that they need to innovate to make their events more efficient and to increase their participants’ satisfaction by proving ROI.

 

“As a company, Goomeo intends to overcome this challenge mainly through education,” Courgenouil explains.

 

“Our role is to support clients in the way they implement innovation and give them our thoughts on data management and new technologies (geolocation, augmented reality, etc). Also by innovating from our side and integrating third party solutions we are not expert in.”

 

FUTURE #EVENTTECH:

 

  • Will be focused on reinventing user experience. Events are made of a lot of old fashioned services that technology redefines to give them more value
  • Going forward on the no-paper road (e-badges, badges in app, lead scanner, brochures on demand, etc.).
  • Get rid of big data to adopt smart data. Event organisers have more and more data but rarely manage to explore it the right way. Technology is starting to shift from creating data to delivering services based on accurate data.
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