MOI Global reigns supreme at agency bake-off

Twitter Facebook Google+ LinkedIn
  • Great Agency Bake Off 1
  • Great Agency Bake Off 2
  • Great Agency Bake Off 3
  • Great Agency Bake Off 5
  • Great Agency Bake Off 4
  • Great Agency Bake Off 6
  • Great Agency Bake Off 7
  • Great Agency Bake Off 8
  • Great Agency Bake Off 9
  • Great Agency Bake Off 10
View Full Screen View Full Screen

B2B creative agency MOI Global triumphed at ExCeL London’s annual Great Agency Bake Off, which took place on 23 March.

 

The competition, based on popular TV show The Great British Bake-Off, pitted eight teams against each other, comprised of event agencies including drp, Crown Grass Roots, BCD Meetings & Events, Fisher Productions, MOI Global and Communique.

 

The event was held by ExCeL London in order to build closer working relationships with agency clients and to showcase the venue’s £15m investment in its catering experience.

 

The closely-fought contest also featured Martin Fullard, deputy editor of EN’s sister magazine Conference News, who is not widely known for his baking prowess.

 

Following both a signature bake (chocolate beetroot brownies) and a technical challenge (chocolate and avocado macaroons) MOI Global were crowned winners by judges Jonathan Belford from ExCeL London Hospitality, and Anna Gazzaniga from Gaucho.

 

Natasha Ient, senior event manager at MOI, commented, “We had a fantastic day at the Great Agency Bake Off. As this was the first time we had taken part we were not sure what to expect but upon arriving realised this was a serious competition! We put our game faces on and after a bit of a slip up with a half-baked brownie we managed to win victory with our macaroons. We look forward to defending our title in 2018.”

 

James Rees, executive director, ExCeL London, added: “We were delighted to host our third Great Agency Bake Off, spending quality time with some of the top event agencies in the UK. The event, like the bakes, gets more competitive every year and it’s great to see such friendly rivalry between the teams. Many congratulations to MOI Global on their win - we look forward to welcoming everyone back next year to see who will take the 2018 title.”

Related Stories

Ripping up the rule book

Automechanika is a well-known global brand, so what happened when it launched in the UK?

Ireland’s leading Exhibition Organiser is looking for a new leader

SDL Exhibitions Ltd has been organising highly successful exhibitions in Europe’s fast growing economy for over 40 years and the proprietors wish to step back from the day to day running of the business.

Comexsposium to acquire organiser MFV

Comexposium Group has announced its entry into an agreement to acquire the group MFV, organiser of The Franchise Show in London.

Elsewhere on EN

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Major new event campus coming to Newcastle Gateshead

Major new event campus coming to Newcastle Gateshead

A new multi million pound, state-of-the-art entertainment arena, and conference and exhibition centre is set for the North East, as plans by Gateshead Council push forward.

Poken by GES

Most read Stories

AEO Marketing & Ops Forums 2016

AEO Marketing & Ops Forums 2016

Industry professionals gathered at the Business Design Centre for a day of marketing and operations forums, networking and top tips, organised by the Association of Event Organisers (AEO).
International Confex 2016

International Confex 2016

Inspiring more visitors in 2016 with a leading programme of speakers and first class exhibitors, International Confex showcased the best of the events industry at Olympia London on 2-3 March.
Web Summit 2015

Web Summit 2015

Global giants from Dell, Ford, Facebook and both the sporting and tech world took to the stage at this year’s Web Summit held at RDS, Dublin.

Latest News

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Comexsposium to acquire organiser MFV

Comexsposium to acquire organiser MFV

Comexposium Group has announced its entry into an agreement to acquire the group MFV, organiser of The Franchise Show in London.

Latest Features

Ripping up the rule book

Ripping up the rule book

Automechanika is a well-known global brand, so what happened when it launched in the UK?
On the road

On the road

Ed Vickery head of drpexhibition, discusses driveable, portable, and innovative exhibitions.
Standing out from the crowd

Standing out from the crowd

EN meets the industry’s stand designers, who are helping change the face of exhibitions around the globe.

Latest Opinions

Going all out

Going all out

Lee Moulson, regional head of sales at Cheltenham Racecourse and the South West region of The Jockey Club, says seeing a client’s beaming smile cannot be bettered.
In any event...

In any event...

In his regular column, David Chalmers, Cvent ’s senior marketing director – Europe, speculates on the fate of the large trade show.
Ticking all the boxes

Ticking all the boxes

Paul Edwards, operations director at deckle edge, examines the minefield that is health and safety.