Ricoh Arena has signed up 18 new exhibitions, as the venue attempts to break its record of 777 events held in 2015/16.
The multi-purpose Coventry venue has secured a number of large exhibitions for 2017 including the Temperature Controlled Storage & Distribution Exhibition, the automotive tradeshow Mechanex and Surfex.
Andy Gibb, managing director at the Ricoh Arena, commented: “We’ve secured a fantastic variety of exhibitions that are either in their infancy or are big, well established shows. That’s really important for us because it shows our venue can act as an incubator for events to grow, but equally, we compete for and deliver on large-scale events too.
“Our sales and events teams overcame strong competition from other venues to host some of these exhibitions and have done a fantastic job in securing them. We are averaging 58 exhibitions a year, which is excellent news for us and for the regional economy.
“The investment we have made to our facilities has also started to pay off. We recently created a link between our exhibition hall and hall three to provide an extra 1,500 square metres of exhibition space which has helped to attract larger events.
“We’re excited for the year ahead, and are expecting to announce further shows over the coming months.”