Alibaba to work in partnership with the Birmingham NEC
15-Dec-10by Annie Byrne
Small business e-commerce company Alibaba.com has signed a sponsorship deal with Midlands event venue The NEC in Birmingham.Alibaba.com hopes the partnership will extend its commitment to small and medium businesses in the UK, while further facilitating online international trade by taking advantage of the NEC’s global event attraction.The NEC’s Piazza Visitor and Business Centre will feature Alibaba.com branding and workstations linked to its online platform. Trained staff will also be on-hand during B2B trade exhibitions to provide advice to visitors looking to develop a new business or to learn more about the potential benefits of international trade.“The NEC hosts many major trade shows across a variety of key vertical markets throughout the year and there is therefore a natural link with our platform,” said director of Alibaba.com, Maggie Choo. “We believe that UK businesses attending these events will want to learn more about how to compete effectively in the global marketplace.”
As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
More than 8,000 visitors arrived at ExCeL London on 4-6 February for the fourth edition of 100% Optical. The show featured more than 175,000 frames, catwalk performances and a comprehensive education programme.