All change for the Excite! Show

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Event organiser, F2F Events, has announced new changes to its recently acquired live marketing and experiential show, Excite! The show will be re-named as The Event and Exhibiting Show 2010 and will move from Earls Court to the Business Design Centre on 15 – 16 July. “The new name is a reflection of the core values of the show. Since buying the show, we’ve undergone a period of reflection, going back to the industry to assess what the key focus of the show is and, importantly, what our clients need,” says MD of F2F, Austen Hawkins. Event director, David Lonergan, adds that F2F is keen to treat the Event and Exhibiting Show as a launch, rather than a continuation of Excite! “The BDC is a good venue to launch shows in London and we felt compelled to move there. We’ve chosen to run in July because running any earlier would have conflicted with a well-known busy period for the industry. We want to make sure everyone has the opportunity to source products, research new areas and broker deals,” he adds. The event aims to attract exhibitors, event organisers and agencies looking for live marketing solutions for exhibitions and conferences through to parties and corporate meetings.
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