Alliance Tech catches Fish

Twitter Facebook Google+ LinkedIn
Event measurement and analytics firm Alliance Tech (AT) has bought the rights to Fish Software’s real time RFID solutions.AT has also announced it will be taking over Fish’s business in the trade show and conference markets. In turn, Fish will be focusing on a new strategic move and taking its measurement solutions into the B2C markets.The deal will allow the two companies cross-license their products. AT will be able to use Fish’s Real Time Measurement System to offer real-time metrics alongside what it calls its ‘passive’ measurement technology.Fish will now focus on the B2C market, particularly experiential events. "We made a decision to recalibrate our focus on the experiential B2C event space, and divest our emphasis on trade shows," said FISH founder and CEO Michael Gilvar in a statement.
Twitter Facebook Google+ LinkedIn

Related Stories

SMG Europe appointed operator of AECC

Aberdeen City Council has appointed venue operator SMG Europe to manage the existing Aberdeen Exhibition and Conference Centre (AECC) ahead of the move to its new purpose-built home in 2019.

QEII adds £100m to economy, finds report

The QEII Centre generated £218m of gross UK expenditure in 2015/16, creating a GVA (Gross Value Added) of £100m, according to a new economic impact study.

And that’s a wrap!  

The EN Awards are over for another year. Awards were won, achievements were recognised and booze was drunk, not necessarily in that order.

Elsewhere on EN

Aztec partners with AEO for Masterclass events

Aztec partners with AEO for Masterclass events

Aztec Events has signed an agreement to be official AV provider for the AEO Masterclass events taking place in Birmingham and London in 2017.
StocExpo Europe celebrates successful 2017 edition  

StocExpo Europe celebrates successful 2017 edition  

StocExpo Europe, the international event for the tank terminal industry, is celebrating an eight per cent rise in visitors following its 2017 Rotterdam edition.
Making Pharmaceuticals to move to Ricoh Arena

Making Pharmaceuticals to move to Ricoh Arena

Pharmaceutical exhibition and conference Making Pharmaceuticals is moving to the Ricoh Arena this month, and is set to be the largest event of its kind to date.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

My Working Life by David Chalmers

My Working Life by David Chalmers

The senior marketing director, Europe, at Cvent discusses how he got into the industry, his inspirational children and why he’s called The Doctor.
Feeding the five thousand

Feeding the five thousand

Exhibition catering and bars have undergone a transformation in recent years, and it’s not over yet.
A giant awakens

A giant awakens

From flying foxes to show launches, Ed Tranter tells the story of the unconventional world of MA Exhibitions.

Latest Galleries

A sneak peak at Somerset House's new event space

A sneak peak at Somerset House's new event space

Some of the industry’s leading event organisers were treated to an exclusive preview of Somerset House’s largest and most versatile indoor event space at an open house event on 19-20 April.
EN Awards 2017

EN Awards 2017

The best of the exhibition industry were out in force on 30 March at ExCeL London for the 11th annual EN Awards.
Natural & Organic Products Europe 2017

Natural & Organic Products Europe 2017

The 2017 Natural & Organic Products Europe celebrated its 21st edition earlier this month (2-3 April) as well as attracting its biggest attendance yet to ExCeL London.

Latest Opinions

I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Happy to help

Happy to help

Customer service can make or break a show, warns Media 10 event director Nathan Garnett.
Smoke and mirrors

Smoke and mirrors

James Moffat, head of event websites at LiveBuzz, shines a light on the smoke and mirrors surrounding SEO for websites.