Bankers invest in online exhibition space
by Annie Byrne
Financial markets social network FinRoad has opened an ‘online exhibition space’ for members looking for partners and suppliers.The FinRoad Online Showroom offers a 24/7 online marketing presence, with the assurance of reaching exact targets, thanks to the “sharp segmentation of the FinRoad members”.Finroad chief executive Arnould Moyne said the initiative will offer users exposure to more than 20,000 financial markets professionals."There is no need to wait for visitors to come to you like at a physical trade show, or an ordinary online directory. Services are pushed to the prospects in a non-intrusive, relevant and targeted way", he added.Opened on a ‘by invitation only’ basis in 2009, FinRoad now has members in more than 100 countries coming from trading, investment banking, asset management, hedge funds and brokerage.