BETT sees international visitor increase
31-Jan-11by Annie Byrne
An increase in the number of international visitors at education technology show BETT suggests the international market is growing, claims show organiser Emap Connect.According to a pre-audit estimate released by Emap, BETT 2011 attracted almost 30,000 visitors, about equal to 2010 numbers. However, the same figures show 2011 brought 8,441 international visitors, up from 7,193 in 2010. The most significant jump was in visitors from Sweden, jumping from 1,251 to 2,127.Emap also estimates BETT 2011 drew 14 per cent more head teachers (1,705) than last year (1,494), 50 per cent more visitors from the nursery/pre-school sector, and 20 per cent more visitors from independent prep schools.BETT 2011 ran from 12 to 15 January at London’s Olympia exhibition hall. The 2012 edition will take place at Olympia from 11 to 14 January.Late last year, Emap launched its first international edition of BETT in Abu Dhabi.