Bluewater reveals first launch show bookings

Twitter Facebook Google+ LinkedIn
*Exhibition News magazine exclusive published in EN's February edition*New UK exhibition facility Bluewater Events Venue has confirmed its first two shows pending completion later this year. Its first event is the Spirit of Christmas, which will occupy both the upper (3,000sqm) and lower (2,000sqm) halls and is aimed at the high-end homewares and gifts markets. The second launch, the Fine Festive Fair, will be an experiential-based speciality show with a Dickensian theme targeting Christmas shoppers. It will be staged in the lower hall in December simultaneously with a Christmas extravaganza upstairs from 9 December to 8 January.Bluewater director Rebecca Cardozo said the first events are beign organised by launch partner Clarion Events and will focus on experiential-based features targeted at the site’s existing retail traffic. She claimed stand bookings for the Sprit of Christmas, which will run in addition to Clarion’s existing November event at Olympia in London, are already at 50 per cent. Clarion has committed to nine events at Bluewater, but Cardozo hoped to at least double that figure in the first year with other exhibition partners. Bluewater will also be looking to attract broader live events such as music concerts and comedy acts.“We are in discussions with other top organisers to launch new shows or bring existing shows and add experiential elements, which we hope to confirm over the next few months,” Cardozo told EN.  “We’re excited to be working on a whole new breed of exhibition.”She also confirmed building is on schedule with work on the venue’s “green” roof set to start in Spring. Care to comment? Register below.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Revenue rise for Ascential since IPO

Revenue rise for Ascential since IPO

Events and publishing group Ascential plc has had a ’a good year with strong organic growth’, driven by the launch of new products.
Record breaking 2016 for Event Marketing Solutions

Record breaking 2016 for Event Marketing Solutions

Global roadshow specialist Event Marketing Solutions (EMS) has announced a record-breaking financial year, with profits reaching £1.04m for the year ending December 2016.
VisitBritain launches new Business Events @ExploreGB event

VisitBritain launches new Business Events @ExploreGB event

VisitBritain has announced the launch of a one-day event, to promote Britain as a business events destination to international buyers.

CONFEX LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
When is the right time?

When is the right time?

It’s all very well having a successful show, but how do UK exhibition organisers replicate their success across the country and overseas? Three event profs share their experiences
Stand and deliver

Stand and deliver

When it comes to exhibition stands, the only limits are the exhibitor’s imagination (and floor space and budget), three stand building firms tell EN.

Latest Galleries

100% Optical 2017

100% Optical 2017

More than 8,000 visitors arrived at ExCeL London on 4-6 February for the fourth edition of 100% Optical. The show featured more than 175,000 frames, catwalk performances and a comprehensive education programme.
Cumbria Flood Expo 2017

Cumbria Flood Expo 2017

The inaugural Cumbria Flood Expo, organised by flood emergency response charity CERT UK, took place on 2-3 February at Carlisle Racecourse.
Mexia Communications at 10

Mexia Communications at 10

PR and content marketing agency Mexia Communications celebrated its 10th anniversary with a Mexican Fiesta at the Royal College of Physicians on 26 January.

Latest Opinions

Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.
Beware of the punter

Beware of the punter

Trevor Punt, managing director of TBG Group, on the rise of the stereotypical punter and the need for nerves of steel.
Peer to peer

Peer to peer

Will Broadfoot, director of Footfall Events & Marketing on unlocking exhibitor potential and improving participation.