Technology and services supplier Bosch has partnered with roadshow expert Event Marketing Solutions (EMS) to create a five-month exhibition roadshow entitled Smart Living.
Bosch will be showcasing its latest products during the five-month roadshow, which will be touring the UK offering consumers the chance to experience a smarter way of living.
The tour is a first for the business, bringing together four of its main business areas for the first time – Bosch Home Appliances, Power Tools, Worcester Bosch and Smart Homes – working in union to promote the brand’s integrated solutions for sustainable living.
With the help of global roadshow expert, Event Marketing Solutions (EMS), the mobile product exhibition will take consumers through a fully connected home that utilises the latest sensors, software and services technology. The campaign aims to demonstrate Bosch’s philosophy in making life easier and improving quality of life for all, particularly within the home.
The experience will include interactive displays and hands-on demonstrations to showcase all elements of a smart home, from connected kitchen appliances with remote access, to intelligent heating and connected home security solutions. The exhibition will extend into a makeshift garden, in which visitors will have the opportunity to trial Bosch’s Indego robotic lawn mower and Bosch powered eBikes.
EMS has designed and fitted out its Exposure truck for the tour, whilst also using its expertise in technology roadshows to take on the logistics, planning and management. Amongst the 10 festivals and shows the EMS truck will be visiting over the summer are The Great British Food Festival, Royal Welsh Show and Bristol Balloon Fiesta. The tour will be kicking off in June before drawing to a close in September.
Nic Whelan, business development director at EMS, commented: “We’re seeing more technology companies looking towards roadshows as a way to engage with dispersed audiences and have them experience the products first hand. Having worked previously with Bosch Home Appliances, it’s fantastic to be involved with another campaign, incorporating even more of the group’s state-of-the-art products.
“Smart technology has really taken off in recent years, and Bosch is leading the way with its in-depth knowledge in so many sectors, allowing it to create an entire smart home from its own products. It’s certainly an exciting project to be working on.”