Bountiful babies thrive in downturn

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The organiser of last month’s Earl Court Baby Show says the demand for maternity, parenting and baby products is still strong in the downturn after reporting a 3.5 per cent increase in visitor numbers year-on-year. British baby products retailer Mothercare has reported improved UK and international Q1 sales of 5.1 and 33 per cent respectively. Shares in the company, which have risen by 60 percent this year, value the group at near £465m."Having welcomed over 26,500 visitors to our Earls Court show, its clear that the demand for maternity, parenting and baby products shows no sign of waning; even in these economically strained times,” says show manager at Clarion Events, Leah Tidy. Of those exhibitors surveyed at the exhibition, 68 per cent expected their business to increase in the next 12 months, with zero per cent saying they expected their business to decrease. “Many of our exhibitors have told us that they've managed to exceed their sales targets, suggesting that, as long as people are having babies, they will always been keen to get the very best for their offspring, even if that means the parents themselves go without," she adds. The next Baby Show in the three-show series will be held at Excel London, 19 – 21 February 2010.
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