Canon to use Imagination at its Paris expo
11-Oct-10by Annie Byrne
Global communications agency Imagination is staging Canon Expo 2010 in Paris this month. The event is Canon’s European product and emerging technologies showcase and brand experience event held once every five years. Imagination’s London-based team will deliver design and content, and co-ordinate the logistics for the 8,000sqm exhibition. Imagination will employ the theme “We Speak Image” and expects 15,000 of Canon’s EMEA key partners and customers to attend. “By looking at the moments that bring the brand to life, we are developing experiential guidelines that deliver consistency and demonstrate that Canon is synonymous with market leadership, confidence and consumer understanding,” Imagination’s European creative director, Julian Baker, said. The event will also offer a unified view of Canon, capturing the full depth and breadth of the company’s present and future vision, expertise and business strategy, said Imagination event group director, Guy Stevenson. Canon Expo 2010 takes place 12-14 October at the Grande Halle de la Villette, Paris.