Chelsea Flower Show sells out 12 days in advance

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The organiser of the 2010 Royal Horticultural Society Chelsea Flower Show says the five-day exhibition sold out of its annually-capped 157,000 tickets 12 days in advance, making it a record-breaking result.Last year, the show sold out of its quota three days in advance. It show manager, Alex Denman, says: “The economy is improving and we are moving out of the recession. Visitors are staying at home more than ever and want to be inspired.“We did not change the format of the show this year, however, did run the largest show garden ever, the Eden Project, which was 600sqm in size and was three times the size of every other garden we have had,” she adds. Last year, exhibitionnews.co.uk reported the credit crunch had taken its toll on the 2009 Chelsea Flower Show, with two big name sponsors pulling out. Marks and Spencer and Neal’s Yard were due to sponsor sections at the show, but decided the project wasn’t financially viable in the current climate.This year, the organiser signed active asset managers M&G Investment as its main sponsor in a three-year contact. And for what’s in store for next year’s show, Denman says “It’s top secret”.
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