Clarion signs new major sponsorship deal
by Annie Byrne
Clarion Events has signed an exclusive sponsorship deal with P&O Ferries for this year’s International Caravan and Motorhome Show.The deal includes one free return ferry crossing from Dover to Calais for every visitor to the show on P&O’s newest ship."We’re delighted that P&O has given such a headline-grabbing offer to attract buyers to the show," says show director, Sam North. "In addition to the VAT rise to 20 per cent in January, this will make an even more compelling reason for buyers to get their orders in early."Head of sales of P&O Ferries, Mark Atherton, adds: "Next year we launch the first of the two largest ferries ever to operate on the Dover – Calais route. Sponsoring this show is a great way to promote the benefits of these ships to caravan and motorhome users."The International Caravan and Motorhome Show takes place on 12 to 17 October at the Birmingham NEC.