International organiser Comexposium has signed a two-year global deal with exhibition industry insight provider Explori.
From January 2017, all Comexposium international events will conduct their core customer research via Explori, ensuring consistent benchmarking across the group, in all regions and all languages, stated the firm.
“Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire,” said Comexposium’s CEO Renaud Hamaide (pictured left).
This partnership brings Explori’s global client base to more than 1,650 exhibitions and conferences.
Explori’s CEO, Mark Brewster (pictured right) added: “In the last few years, there has been a seismic shift in the profile of customer experience data, with the C-suite taking ownership of performance benchmarking in their organisations.
“This reflects the fact that business leaders acknowledge that today’s customer experience is a critical driver of tomorrow’s profits.”
Check out the January issue of EN for a round up of Explori and UFI’s Global Visitor Insights report.