Confex 2011 offers enhanced hosted buyer programme and new look

Twitter Facebook Google+ LinkedIn
The organiser of International Confex has flagged an improved hosted buyer programme and new look and feel as highlights of the upcoming March event. Confex is delivered by UBM Live and takes place at Earls Court from 1 to 3 March 2011. Portfolio director Jonny Sullens told EN it was implementing a more significant hosted buyer programme than previously, in a bid to better service attendees. “If you’re hosted and put up in a hotel, your commitment back is to participate in a set number of appointments at the show. This information is being entered in our back-end software so we can start tracking appointments,” he explained. “This is nothing new – other events like EIBTM and IMEX have done this for several years. Our business model is slightly different, but we know we need to do this and it will help us, particularly with exhibitors who are used to turning up with a full diary of appointments. We are moving in this direction to help companies get that justification and return on investment (ROI). “Delivering ROI is quite a challenge – as an exhibitor, you take leads on a stand and follow them up, but as an organiser we don’t always have visibility of that. Our new system allows us a more intelligence conversation with those hosted buyers and exhibitors.”An additional 150 association attendees are also being targeted for a standalone conference as part of Confex’s first-day Association Day.   Sullens, who took over as Confex portfolio director after the departure of Duncan Reid last September, said the industry event will also have a new look and feel incorporating an indoor pool and floating bar, courtesy of a partnership with organiser Media 10. Other visual additions include audiovisual cubes, new front-of-house dressings and an overhauled reception area.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Only one day left to get your EN Awards entries in

Only one day left to get your EN Awards entries in

Only one day left event profs! One day to make it count and enter your very best people, shows and companies into the 2017 EN Awards.
Movers & Shakers 18/01/16

Movers & Shakers 18/01/16

People moves at Inntel, Sodexo and BCD M&E and Zibrant Live!
Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

Going Live

Going Live

From small screen to show floor, organisers are creating immersive experiences by bringing the UK’s most popular TV shows to life
The art of brewing

The art of brewing

If you’re having a dry January, look away. Thirsty ale lovers read on for a taste of the upcoming Manchester Beer and Cider Festival.
Last Word with Ed Tranter

Last Word with Ed Tranter

The managing director of MA Exhibitions on his ocean blue Gibson Les Paul, wanting a licence to kill and being pen pals with the Queen.

Latest Galleries

London Boat Show 2017

London Boat Show 2017

Award-winning British actress Joanna Lumley OBE was on hand when the London Boat Show officially opened to crowds at ExCeL London.
NHM’s last dance with Dippy

NHM’s last dance with Dippy

The Natural History Museum hosted a New Year celebration for 600 revellers to make history and be part of the final event with the iconic Dippy the Diplodocus in the Hintze Hall.
Christmas lunch at ExCeL

Christmas lunch at ExCeL

Mash Media, ExCeL London and Brand Events came together with other industry bodies to host a festive lunch across East End London for Newham communities.

Latest Opinions

30% of Confex exhibitors are NEW

30% of Confex exhibitors are NEW

The Confex Showfloor, always a hive of activity, colour and buzz, welcomes a host of new exhibitors bringing even more pizzazz with new and unusual venues and destinations from all over the globe.
10 years in the making

10 years in the making

As the association has gone from strength to strength over the last 10 years, Andrew Harrison, ESSA director talks achievements, expertise and knowledge.
The Dealmaker in January

The Dealmaker in January

Steve Monnington of Mayfield Media Strategies runs the rule over the latest global exhibition deals.