Confex, Ideal Home Show to share Earls Court pool
by Annie Byrne
Organisers of International Confex and the Ideal Home Show (IHS) have struck a deal to share the use of the swimming pool built into Earls Court 1.Ideal Home Show organiser Media 10 used the pool for an indoor marina and floating café feature in 2010. For the 2011 show, however, the time taken to lower the floor of the pool and fill it with water would conflict with International Confex, organised by UBM. In order to keep the pool feature, Media 10 will prepare it in time for it to be used for Confex.Media 10 MD Lee Newton said: “They get the benefit of a nice feature. They saved cost because they don’t have to hire a feature or restaurant and we saved cost because we can work quicker.”Show director for IHS, Giles Perry, said: “If we weren’t able to do this, then we would surely have to consider not doing that feature at all.”Confex portfolio director Jonny Sullens said: “We like Media 10 and they are a great organiser. There is a respect for them as an organiser, but the long and the short of it is it will be great for Confex.”“It’s nothing we have considered before, but it’s something that maybe we should talk to other organisers about.”The pool, built for the last time the Olympics came to London, was slightly too long to be used for the Games.