Confex, Ideal Home Show to share Earls Court pool

Twitter Facebook Google+ LinkedIn
Organisers of International Confex and the Ideal Home Show (IHS) have struck a deal to share the use of the swimming pool built into Earls Court 1.Ideal Home Show organiser Media 10 used the pool for an indoor marina and floating café feature in 2010. For the 2011 show, however, the time taken to lower the floor of the pool and fill it with water would conflict with International Confex, organised by UBM. In order to keep the pool feature, Media 10 will prepare it in time for it to be used for Confex.Media 10 MD Lee Newton said: “They get the benefit of a nice feature. They saved cost because they don’t have to hire a feature or restaurant and we saved cost because we can work quicker.”Show director for IHS, Giles Perry, said: “If we weren’t able to do this, then we would surely have to consider not doing that feature at all.”Confex portfolio director Jonny Sullens said: “We like Media 10 and they are a great organiser. There is a respect for them as an organiser, but the long and the short of it is it will be great for Confex.”“It’s nothing we have considered before, but it’s something that maybe we should talk to other organisers about.”The pool, built for the last time the Olympics came to London, was slightly too long to be used for the Games.
Twitter Facebook Google+ LinkedIn

Related Stories

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.

My Working Life by David Chalmers

The senior marketing director, Europe, at Cvent discusses how he got into the industry, his inspirational children and why he’s called The Doctor.

EN Awards 2017

The best of the exhibition industry were out in force on 30 March at ExCeL London for the 11th annual EN Awards.

Elsewhere on EN

Making Pharmaceuticals to move to Ricoh Arena

Making Pharmaceuticals to move to Ricoh Arena

Pharmaceutical exhibition and conference Making Pharmaceuticals is moving to the Ricoh Arena this month, and is set to be the largest event of its kind to date.
Somerset House opens up its largest event space  

Somerset House opens up its largest event space  

Somerset House has announced it will be throwing the doors open to its largest and most exclusive indoor space this autumn, previously used for exhibitions such as Valentino: Master of Couture and Isabella Blow: Fashion Galore!
Exclusive showcase events to bring Norway to the UK

Exclusive showcase events to bring Norway to the UK

VisitNorway will be bringing Norway to the UK with two exclusive events in 2017, one in London on 3 May and the second in Manchester on 4 May.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

My Working Life by David Chalmers

My Working Life by David Chalmers

The senior marketing director, Europe, at Cvent discusses how he got into the industry, his inspirational children and why he’s called The Doctor.
Feeding the five thousand

Feeding the five thousand

Exhibition catering and bars have undergone a transformation in recent years, and it’s not over yet.
A giant awakens

A giant awakens

From flying foxes to show launches, Ed Tranter tells the story of the unconventional world of MA Exhibitions.

Latest Galleries

EN Awards 2017

EN Awards 2017

The best of the exhibition industry were out in force on 30 March at ExCeL London for the 11th annual EN Awards.
Natural & Organic Products Europe 2017

Natural & Organic Products Europe 2017

The 2017 Natural & Organic Products Europe celebrated its 21st edition earlier this month (2-3 April) as well as attracting its biggest attendance yet to ExCeL London.
EN Awards 2017 Winners

EN Awards 2017 Winners

The EN Awards are over for another year. While achievements were recognised and awards were won, we managed to catch a glimpse of the moments the winners won their awards on the night of 30 March at ExCeL London. Let’s all have a look.

Latest Opinions

I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Happy to help

Happy to help

Customer service can make or break a show, warns Media 10 event director Nathan Garnett.
Smoke and mirrors

Smoke and mirrors

James Moffat, head of event websites at LiveBuzz, shines a light on the smoke and mirrors surrounding SEO for websites.