Cruise to expand into Scotland and Germany

Twitter Facebook Google+ LinkedIn
The organiser of the Cruise exhibitions in London and Birmingham is planning to extend the event into Scotland and Dusseldorf, Germany. According to Escape Events MD Martin Anslow, the US represented the largest cruise market, followed by the UK and Germany. The company has struck a joint venture with a German-based consultant and plans to launch its inaugural German Cruise event this October. A third UK exhibition is also planned at the Scotland Exhibition and Convention Centre in Glasgow towards the end of October. The next Cruise event will be held in Olympia Grand Hall from 26 to 27 March. New features include a live entertainment stage and expanded speakers’ programme. “My passion is travel, so we look for niches within the travel industry to provide events for,” Anslow told EN. “We have two very successful shows in London and The NEC, so we decided it was time to give Scotland a try. Germany is another significant market for us. ” Escape Events also runs the Spa Show and Adventure Travel Live, which returns to the Royal Horticultural Halls this month. Both events are run in association with the Daily Telegraph. The first Cruise 2011 at The NEC was held last October and attracted 14,000 visitors. The next event will take place from 8 to 9 October 2011.
Twitter Facebook Google+ LinkedIn

Related Stories

AEV publishes Size and Scale Index of Events

The Size and Scale Index of Events (SASiE) has published its latest report analysing the data collected over 2015 from the participating venues and organisers.

SMG Europe appointed operator of AECC

Aberdeen City Council has appointed venue operator SMG Europe to manage the existing Aberdeen Exhibition and Conference Centre (AECC) ahead of the move to its new purpose-built home in 2019.

QEII adds £100m to economy, finds report

The QEII Centre generated £218m of gross UK expenditure in 2015/16, creating a GVA (Gross Value Added) of £100m, according to a new economic impact study.

Elsewhere on EN

Making Pharmaceuticals to move to Ricoh Arena

Making Pharmaceuticals to move to Ricoh Arena

Pharmaceutical exhibition and conference Making Pharmaceuticals is moving to the Ricoh Arena this month, and is set to be the largest event of its kind to date.
Somerset House opens up its largest event space  

Somerset House opens up its largest event space  

Somerset House has announced it will be throwing the doors open to its largest and most exclusive indoor space this autumn, previously used for exhibitions such as Valentino: Master of Couture and Isabella Blow: Fashion Galore!
Exclusive showcase events to bring Norway to the UK

Exclusive showcase events to bring Norway to the UK

VisitNorway will be bringing Norway to the UK with two exclusive events in 2017, one in London on 3 May and the second in Manchester on 4 May.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

My Working Life by David Chalmers

My Working Life by David Chalmers

The senior marketing director, Europe, at Cvent discusses how he got into the industry, his inspirational children and why he’s called The Doctor.
Feeding the five thousand

Feeding the five thousand

Exhibition catering and bars have undergone a transformation in recent years, and it’s not over yet.
A giant awakens

A giant awakens

From flying foxes to show launches, Ed Tranter tells the story of the unconventional world of MA Exhibitions.

Latest Galleries

EN Awards 2017

EN Awards 2017

The best of the exhibition industry were out in force on 30 March at ExCeL London for the 11th annual EN Awards.
Natural & Organic Products Europe 2017

Natural & Organic Products Europe 2017

The 2017 Natural & Organic Products Europe celebrated its 21st edition earlier this month (2-3 April) as well as attracting its biggest attendance yet to ExCeL London.
EN Awards 2017 Winners

EN Awards 2017 Winners

The EN Awards are over for another year. While achievements were recognised and awards were won, we managed to catch a glimpse of the moments the winners won their awards on the night of 30 March at ExCeL London. Let’s all have a look.

Latest Opinions

I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Happy to help

Happy to help

Customer service can make or break a show, warns Media 10 event director Nathan Garnett.
Smoke and mirrors

Smoke and mirrors

James Moffat, head of event websites at LiveBuzz, shines a light on the smoke and mirrors surrounding SEO for websites.