Cycle Show moves to NEC for 10th anniversary

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The Cycle Show is relocating from Earls Court in London to the NEC, Birmingham, for its 10th anniversary.The consumer show, held from 29 September to 2nd October 2011, showcases international bike and accessory brands, as well as previewing 2012 models. Organiser Upper Street Events estimates 35,000 visitors will attend the 2011 event, adding that the show has been growing every year since its inception.Upper Street Events director, Isobel Dennis, said the decision to leave Earls Court was a difficult one. “We will be sad to leave the great teams who we’ve worked closely with over the past five years. However, following our success with Gadget Show Live, we are excited about what the NEC can offer The Cycle Show,” she commented.“This move has been cycle industry driven and we believe will give the show access to a greater reach of trade and consumer audiences creating a truly national event.”
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