Dance Show organiser welcomes broader live events pool

Twitter Facebook Google+ LinkedIn
The organiser behind the inaugural Dance Show in Birmingham next month has welcomed rising interest in live events for the dance industry. The comments follow Media 10’s decision to stage the first Got to Dance Live show in London and Upper Street’s expansion of the Move IT event in March 2011. The Dance Show is managed by Haymarket and takes place for the first time from 3-5 December at The NEC. It is co-locating with the company’s annual Clothes Show Live. This week, Haymarket confirmed award-winning dance act, Flawless, will take centre stage alongside performances from So You Think You Can Dance and Britain’s Got Talent contestants. Several choreographers and industry celebrities will also be on-hand including So You Think You Can Dance judge, Arlene Phillips and X Factor contestant, Lucie Jones. The show will be based around a central stage showcasing a broad range of dance styles and techniques. There are also four purpose-built dance studios, where visitors can attend beginners or masterclasses with experts. Other event highlights include the Young Dancer of the Year Award, the heats of the Midlands and Northern UK Hip Hop Championships and a West End Bootcamp.According to Haymarket Exhibitions MD, Gavin Brown, the dance industry was a strong sector for live events business.“The dance industry is now receiving the profile it deserves,” he told EN. “Our imminent event, The Dance Show, that takes place alongside Clothes Show Live, has been a resounding success and will be open to the 100,000 visitors that attend Clothes Show Live as well as the dedicated dance enthusiasts who have bought separate tickets.”Brown played down any impact on its show from Media 10’s new Got to Dance Live event, which launches at Excel London next March. The show is being delivered in partnership with the TV programme producer, Sky.“The new show launched by Media 10 will be competing with the established and respected Move It that takes place at Olympia in the Spring, and will have no impact upon our event,” Brown said.Meanwhile, Upper Street Events unveiled a new education exhibition, Perform 2011, to run alongside its sixth annual Move IT show at Olympia from 11-13 March. 
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Fast Forward 15 launches 2017 mentoring programme

Fast Forward 15 launches 2017 mentoring programme

Fast Forward 15, the programme which aims to champion women working in events and hospitality, is looking for talented event profs to be mentors in 2017.
Tarsus Group acquires Connect Meetings

Tarsus Group acquires Connect Meetings

B2B media group Tarsus Group has acquired 80 per cent of the share capital of US business travel and meetings event organiser Connect Meetings.
AEO launches Development Board

AEO launches Development Board

The Association of Event Organisers (AEO) has announced the formation of a Development Board, with the aim of ensuring that the AEO delivers value to all members.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

The big picture

The big picture

Imagine you could find all the photos taken at your event...well now you can, says Gaggletag founder Gideon Summerfield.
The talent of a nation

The talent of a nation

Following the launch of Connect16 this year, EN catches up with founder Nicola McGrane on experiencing the essence of Ireland.
EN30/30 Breakfast Club in November

EN30/30 Breakfast Club in November

Tasting the delicacies of ExCeL London’s River Cottage, members of the EN30 gather to discuss recruitment, working from home and the potential death of email.

Latest Galleries

ESSA 2016 Conference of Things

ESSA 2016 Conference of Things

This year’s ESSA Conference achieved a record attendance of delegates from across the events supplier industry, representing over 100 companies at Ricoh Arena, on 24 November.
The Prosthetics Event 2016

The Prosthetics Event 2016

Exhibition, education and shopping show The Prosthetics Event, returned to Conference Aston in Birmingham for the third consecutive year on 19 November.
World Travel Market London 2016

World Travel Market London 2016

World Travel Market (WTM) London 2016, which took place on 7-9 November at ExCeL London, celebrated its most successful show yet with a joint record attendance of 51,500.

Latest Opinions

Opportunity knocks

Opportunity knocks

Paul Byrom, AEO chairman and MD at Upper Street Events on the formation and goals of the new AEO Development Board
The height of safe practice

The height of safe practice

Andrew Harrison, ESSA director on continuing to build a robust, safety-first, working culture in events and exhibitions.
All part of the plan

All part of the plan

Kevin Horler, project director of Vividfish Ltd, on the importance of creating an inbound marketing strategy for your next exhibition.