Dance Show organiser welcomes broader live events pool

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The organiser behind the inaugural Dance Show in Birmingham next month has welcomed rising interest in live events for the dance industry. The comments follow Media 10’s decision to stage the first Got to Dance Live show in London and Upper Street’s expansion of the Move IT event in March 2011. The Dance Show is managed by Haymarket and takes place for the first time from 3-5 December at The NEC. It is co-locating with the company’s annual Clothes Show Live. This week, Haymarket confirmed award-winning dance act, Flawless, will take centre stage alongside performances from So You Think You Can Dance and Britain’s Got Talent contestants. Several choreographers and industry celebrities will also be on-hand including So You Think You Can Dance judge, Arlene Phillips and X Factor contestant, Lucie Jones. The show will be based around a central stage showcasing a broad range of dance styles and techniques. There are also four purpose-built dance studios, where visitors can attend beginners or masterclasses with experts. Other event highlights include the Young Dancer of the Year Award, the heats of the Midlands and Northern UK Hip Hop Championships and a West End Bootcamp.According to Haymarket Exhibitions MD, Gavin Brown, the dance industry was a strong sector for live events business.“The dance industry is now receiving the profile it deserves,” he told EN. “Our imminent event, The Dance Show, that takes place alongside Clothes Show Live, has been a resounding success and will be open to the 100,000 visitors that attend Clothes Show Live as well as the dedicated dance enthusiasts who have bought separate tickets.”Brown played down any impact on its show from Media 10’s new Got to Dance Live event, which launches at Excel London next March. The show is being delivered in partnership with the TV programme producer, Sky.“The new show launched by Media 10 will be competing with the established and respected Move It that takes place at Olympia in the Spring, and will have no impact upon our event,” Brown said.Meanwhile, Upper Street Events unveiled a new education exhibition, Perform 2011, to run alongside its sixth annual Move IT show at Olympia from 11-13 March. 
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