Diversified announces organic event for the capital.

Twitter Facebook Google+ LinkedIn
Goorganicfeaturedimage.jpg

Diversified Communications, organisers of the natural and organic trade shows in London, Scandinavia, Hong Kong and Australia, and publishers of Natural Products magazine and Natural Products Global, have announced the launch of a major new consumer event, The Go Organic Festival, to take place at London’s Battersea Park, over the weekend of 8-9 September 2018.

 

The launch follows months of discussions with leading brands and associations, including the Soil Association and the Organic Trade Board, and aims to be the biggest consumer marketing platform and celebration ever staged for the increasingly important organic sector.

 

Carsten Holm, managing director of Diversified, commented: “The organic sector is seeing strong growth across all sectors, with the 2017 Soil Association Report stating total sales of organic are up by an unprecedented 7.1 per cent – the fifth consecutive year of growth.

 

So many people have asked us to do something like this and we believe there is a clear need for a major new event aimed at consumers and families, as well as the trade, which celebrates and promotes organic and brings consumers together with suppliers and organic products.”

 

According to the organisers, the event will tap into the increasing popularity for festivals, but with a campaigning spirit and a sense of purpose. The festival will take place at the event space at Battersea Park, and will include a large purpose-built indoor area with over 100 exhibitors (ranging from health, lifestyle, beauty and food). The large outdoor space area will provide lots of activities for the whole family, including a festival stage with bands and DJs, a fun fair, comedy, celebrities, an organic farm with real animals, a beer tent (with organic craft beers, wine, and cider etc.), farmer talks, cooking demonstrations from famous chefs, and seminars covering key areas in natural and organic lifestyles.

 

“Held at the start of the Soil Association’s Organic September, we want this to be an incredible day out celebrating everything that’s great about organic,” explains Mr Holm. “The unique combination of outdoor and indoor spaces means that the event will cater for every weather eventuality, although we are expecting sunshine throughout!”

 

Commenting on the launch, Catherine Fookes, Organic Trade Board Campaign director said: “With more and more consumers now aware of the health and environmental benefits of buying organic food and drink, we are delighted that Diversified are taking forward The Go Organic Festival which will help celebrate organic and bring it to a wider audience. The Organic Trade Board aims to help raise awareness of organic and drive sales of organic food and drink and we think The Go Organic Festival will also really help to do that. We look forward to playing our part and seeing it develop.”

 

The Soil Association have also expressed their support. Clare McDermott, business development director certification, commented: “The Go Organic Festival brings a unique opportunity to share ‘all things organic’ with a wide group of people in a fun, festival setting. Organic is more relevant than ever, appealing to everyone from foodies to families, and all those who are looking for food, as it should be, and the benefits that organic brings. We are hoping that many Soil Association licensed organic brands, both large and small, will be involved and help to showcase the amazing products and innovation in organic today.”

 

The organisers are anticipating in excess of 15,000 visitors at the event, which will benefit from a high-profile marketing campaign across the capital and further afield. The website is undergoing development and can be found at www.goorganicfestival.co.uk.

Twitter Facebook Google+ LinkedIn

Related Stories

Ripping up the rule book

Automechanika is a well-known global brand, so what happened when it launched in the UK?

Ireland’s leading Exhibition Organiser is looking for a new leader

SDL Exhibitions Ltd has been organising highly successful exhibitions in Europe’s fast growing economy for over 40 years and the proprietors wish to step back from the day to day running of the business.

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.

Elsewhere on EN

UFI and Explori sign three-year partnership

UFI and Explori sign three-year partnership

UFI, the Global Association of the Exhibition Industry, has signed a three-year research partnership deal with London based insight specialists, Explori.
Media 10 summer party gives back to the community

Media 10 summer party gives back to the community

On 30 June, local pensioners were invited to a morning of live entertainment and high tea put on by Media10, with a fundraising initiative supporting charity War Child and a rare Spitfire performance.
Major new event campus coming to Newcastle Gateshead

Major new event campus coming to Newcastle Gateshead

A new multi million pound, state-of-the-art entertainment arena, and conference and exhibition centre is set for the North East, as plans by Gateshead Council push forward.

Poken by GES

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
RDS launches RDS Venue brand

RDS launches RDS Venue brand

Philanthropic organisation the Royal Dublin Society (RDS) has announced that RDS Venue will be launched as a separate visual identity from the main RDS brand.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.

Latest Features

Ripping up the rule book

Ripping up the rule book

Automechanika is a well-known global brand, so what happened when it launched in the UK?
On the road

On the road

Ed Vickery head of drpexhibition, discusses driveable, portable, and innovative exhibitions.
Standing out from the crowd

Standing out from the crowd

EN meets the industry’s stand designers, who are helping change the face of exhibitions around the globe.

Latest Galleries

East of England Arena and Events Centre open day

East of England Arena and Events Centre open day

Following a refurbishment, rebrand and £4.4m investment, the East of England Arena and Events centre opened to event professionals on 21 June to explains developments at the venue and provide an insight into future plans. Guests were also treated to a once in a lifetime experience in various classic cars and more unusual vehicles.
London Dungeon Lates

London Dungeon Lates

The London Dungeons has launched a unique nighttime experience with the theme of the seven deadly sins. The adults only tour includes seven themed food offerings and a range of themed drinks.
This Morning Live

This Morning Live

Tens of thousands of fans descended on the NEC on 18-21 May for This Morning Live, to see talent from ITVs award-winning daytime programme arrive in style.

Latest Opinions

Going all out

Going all out

Lee Moulson, regional head of sales at Cheltenham Racecourse and the South West region of The Jockey Club, says seeing a client’s beaming smile cannot be bettered.
In any event...

In any event...

In his regular column, David Chalmers, Cvent ’s senior marketing director – Europe, speculates on the fate of the large trade show.
Ticking all the boxes

Ticking all the boxes

Paul Edwards, operations director at deckle edge, examines the minefield that is health and safety.