Edible Garden show fails to show green shoots
by Annie Byrne
The Edible Garden Show has been postponed until 2011. The national event, run by a consortium of investors including Brian Wiseman and Paul Smith of PR agency Paul Smith Associates, was dedicated to ‘Grow Your Own’ fruit and vegetables and was targeted to reflect the rise of interest among the public for home-grown produce and healthy eating.“We always knew we faced an immense challenge to launch a national show of this scale against the backdrop of recession,” says Exhibitions expert Brian Wiseman, “When we decided to go ahead with the project back in September 2009 there were signs of the green shoots of recovery. There was real hope that the UK would be coming out of recession early in 2010.“Unfortunately the speed of the economic recovery has been far slower in the UK than in many other nations, which has resulted in a natural reluctance for businesses to commit to expenditure in such an uncertain climate. “Timing has simply been against us with a number of potential exhibitors expressing their keenness to be involved but at the same time being cautious to committing themselves financially when there is still such uncertainty about the economic future.“Naturally we are disappointed. A great deal of time, effort and money has been invested so far in this project. We might be downhearted at the moment but we remain unwavering in our belief in the show and that we have a concept which will be a massive hit with exhibitors, sponsors and the public,” he adds.The show had already won official endorsements from the National Society of Allotment and Leisure Gardeners (NSALG), which boasts 103,000 members in the UK at over 2,000 allotment societies, and the Royal Agricultural Society of England, The National Federation of Women’s Institutes. The Mirror Group had also signed a three-year agreement to support the show.The Edible Garden Show will now debut March 18-20, 2011 at Stoneleigh Park, Warwickshire.