EIBTM to feature dedicated TV channel

Twitter Facebook Google+ LinkedIn
European meetings industry tradeshow, EIBTM, has taken the wrappers off a new on-site TV news channel and web cast for its upcoming event. EIBTM TV will broadcast from an on-site studio during the three-day event, which takes place in Barcelona from 30 November – 2 December. Content will include interviews with industry speakers, through to educational sessions and a news ticker service. The TV programme is expected to reach 140,000 industry professionals in Barcelona and will be shown on a series of screens around the show floor. Advertising will also be mixed in with the show content. EIBTM TV will also be available on the website to allow visitors and exhibitors to access the content throughout the year. The TV service is being provided by The Fred Production Company. EIBTM Event Director, Graeme Barnett, said its TV initiative demonstrated its commitment to marketing and information innovation while providing more value to participants during and after the tradeshow. EIBTM is run by Reed Travel Exhibitions (RTE) as part of its portfolio of global meetings industry events. “EIBTM TV will provide what many of our stakeholders have asking for – increased opportunities to further promote their brands to the biggest meetings audience that meets annually in Barcelona,” Barnett said. “Further extending EIBTM beyond the live three-day experience is an exciting opportunity for us and enhances our ability to continually engage with the marketplace. EIBTM is now Onsite, Online and On TV”.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Movers & Shakers 22/03/17

Movers & Shakers 22/03/17

People moves at ExCeL London, Blitz|GES and more
New network for young #eventprofs launches

New network for young #eventprofs launches

A new network aimed at young professionals in the business events industry has been launched, in the form of Meetings + Millennials.
Membership increase for ABPCO

Membership increase for ABPCO

The Association of British Professional Conference Organisers (ABPCO) has reported a significant increase in interest from event organisers and industry suppliers looking to join professional organisations, with a membership growth of 20 per cent in the last year.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...
Always have a back-up

Always have a back-up

In EN’s monthly Crisis Management column, Manny Singh, managing director of The National Asian Wedding Show, advocates the importance of having back-up systems in place.

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.

Latest Opinions

Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.
Don't knock it

Don't knock it

New technologies always seem outlandish, until they don’t, says Simon Clayton, chief ideas officer at RefTech.
Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.