EN EXCLUSIVE - Future editions of The Glam Show cancelled
by Annie Byrne
The Glam Show, which was launched at Earls Court London last November, has been cancelled for the foreseeable future. Organiser Hot Sauce Productions’ MD Antony Delahaye tells EN the company "will not be putting on any more shows".It is believed the two-day show failed to attract the 50,000 affluent women the organiser hoped for despite a £1m national marketing campaign including a national roadshow. The organiser offered membership cards to help leverage the new brand and build visitor loyalty towards the consumer event, and hosted the Glam High Street, a virtual shopping centre allowing exhibitors taking part in the show to communicate directly with visitors in the run-up to the event and afterwards.The Glam Show was a new beauty, lifestyle and fashion consumer event.